Guide On How to Know the Keywords of a Website

Knowing the keywords of a website is very important in optimizing content, advancing search engine rankings, and driving traffic in the world of digital marketing and SEO.  

Keywords are the building blocks of search engine optimization and thus assist both the search engines and users know what a website is talking about.  

In this article, we will explain what keywords are, why they are important, how to know the keywords of a website, and how to apply them for SEO success.  

What Are Keywords?

Keywords are phrases or words users submit through search engines to find information, products, or services online.  

These search terms indicate the user’s intent, and search engines use them to provide relevant results to the search. For instance, if someone searches “best budget laptops,” the keywords will be “best,” “budget,” and “laptops.”  

Keywords are important because they:

• Push the Right Traffic: With the right keywords in the content, your website appears on SERPs and is found by organic traffic.  

• Improve SEO: With the right keywords in the content, search engines understand what your pages are discussing. Thus, it improves rank potential.  

• Target Audience: Keywords reflect user intent, allowing you to align your content with what users are actively searching for, improving the relevance of your site to potential customers.  

Primary vs. Secondary Keywords and Keyword Intent

In analyzing a website’s keywords, it is important to understand the difference between primary and secondary keywords and keyword intent.  

• Primary keywords: These are the words your website is targeting. They always represent the central topic of a web page or website. If you blog about digital marketing, your primary keyword might be “digital marketing.”  

• Secondary Keywords: The other words that complement the primary keywords and contribute to ranking the page for related terms. These target long-tail searches and sometimes more specific phrases. Examples of secondary keywords could be “Digital marketing strategies,” “SEO techniques,” or “Content marketing tips.”  

• Keyword Intent: Keyword intent drives a user to make a particular search. There are generally three types of keyword intent:  

• Informational: The user needs some information, for example, “how to start a blog.”  
• Navigational: The user wants to find any site, for example, “Facebook login.”  
• Transactional: The user wants to buy something or take action there, like “buy running shoes online.” 

Keyword intent understanding makes your content relevant to meet your audience’s needs and increase conversion chances.  

How to Know the Keywords for a Website

There are a few methods that you can use to know which keywords a website ranks. Here are some of the most effective ones.  

Use SEO Tools  

One of the most straightforward ways to find keywords on a website is through SEO tools. A tool can give you much more detailed information by using a more in-depth analysis of how your website is performing, such as ranking. Some popular tools include:   

• Google Search Console: This gives you data on which queries drive traffic to your website, including impressions, clicks, and average position for each keyword.  

These include:  

• Ahrefs: A comprehensive SEO tool that allows you to see an exhaustive list of organic search keywords in which information about the search volume, competition, and ranking position are included.  

• SEMrush: Provides keyword analytics, lets you see what keywords are ranking for with a website, and features competitor comparisons.  

• Moz: Includes keyword analysis, site audit, and keyword difficulty metrics.  

• Ubersuggest: The Free tool lets you see what keywords a website ranks for and provides suggestions on other related keywords.  

These tools supply full information about the keywords, including organic keywords, search volume, keyword difficulty, and competitor keywords.  

Inspect Source Code

You can even look at the website’s source code for meta tags, title tags, and alt text that might include important keywords. Check for:  

• Meta Description: It usually contains focused keywords and provides a clear view of what the page entails.  

• Title Tag: In most cases, it is an essential SEO element, containing the page’s primary keyword.  

• Header Tags (H1, H2, H3): Many websites structure their content using these tags with targeted keywords to boost SEO.  

It may be a partial list of keywords, but at least you will get a feel for what the site developers optimize for on every page.  

Study SERPs  

Use Google to search for keywords pertinent to the website’s niche and analyze the results. Websites that rank high for certain keywords often focus on them in their content.  

You can also do this with Google’s Related Searches section at the bottom of the search results page to go even further with ideas for target keywords. This can help you find long-tail keywords as well as other related terms.  

Keyword analysis of competitors that attract traffic to sites like yours is an excellent strategy. With this strategy, you could end up with keyword opportunities you may not have otherwise considered. Do the following:  

Identify competitors  

Start by finding competitors for websites that directly compete with yours. You can find competitors through Google using your primary keywords or SEO tools like Ahrefs or SEMrush, which will return a list of websites ranking for similar keywords.  

Use SEO Tools to Analyze Competitor Keywords  

After identifying your competitors, use your SEO tools to look at their keyword strategy:  

• Ahrefs and SEMrush allow you to input a competitor’s website URL and receive a list of keywords that the competitor ranks for.  
• SpyFu further elaborates on top organic keywords, paid keywords, and history, etc., for which the competitors rank.  

Analyzing your competitors’ keyword strategies can help you find high-performing keywords applicable to your websites, which may improve your content strategy.  

Best Practices in Using Discovered Keywords

Now that you have found those keywords for either a website or your competitors, all that is left is to apply them effectively. These are a few best practices to apply:  

• Prioritize High Intent Keywords  

Zero in on keywords that relate to the intent of your desired audience. Zero in on transactional and informational keywords depending on your business objective.  

To drive sales, you can zero in on transactional keywords like “buy [product] online.” To attract an audience searching for information, center on informational keywords like “how to use [product].”  

• Do Not Keyword Stuff  

While keywords are helpful, overuse them in unnatural ways (keyword stuffing) and that will hurt your rankings. Write content that reads naturally, incorporating keywords meaningfully.  

• Optimize for Long-Tail Keywords  

Long-tail keywords are phrases with three or more words and can be less competitive and more specific. They may also attract highly targeted traffic that will probably convert.  

• Include Keywords in Key Areas  

Remember to also use keywords in the most relevant sections of your web pages:  

• Title tags  

• Meta descriptions  

• Headers (H1, H2, H3)  

• Body copy  

• Alt text for images  

• URL slugs  

• Track and Tweak  

Keywords shift over time. Monitor your rankings and tweak your keyword strategy based on changing trends, shifts in user behavior patterns, and other factors.  

Wrapping Up!

Some of the most important pieces to know for any SEO strategy are keywords of a website are important whether you are working on your site or conducting competitor analysis.  

Knowing what a site ranks for and how best to leverage those rankings can greatly improve your online presence and search engine rankings.  

These tools, competitor strategies, and best practices help unlock valuable traffic-driving keywords to increase visibility and conversion.

Remember that keywords play only one part of an SEO jigsaw puzzle, so it is important that you know how to know the keywords of a website. Partly with quality content and backlinks, the strategic use of keywords ensures your website stands out in search engine results, bringing you further to reaching your desired outcomes.

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