7 Effective Online Event Marketing Strategies for 2025

Planning, promoting, and hosting an online event takes just as much effort as an in-person one. But here’s the truth — without a solid online promotion strategy, your event might not get the attention it deserves. The right online event marketing strategies can help you grow significantly. 

Did you know that according to Bizzabo 86.4% of event planners decided to increase or maintain in-person events as compared to the previous year? A well-crafted event marketing plan is a key factor to the success of your event and standing out from the crowd in the competitive online event market.

To avoid getting lost in the digital shuffle, keep reading for nine must-haves for promoting your event and reaching a wider audience.

The Most Effective Online Event Marketing Strategies (For 2025):

So, without wasting time, let’s check out the most effective event marketing strategies for 2025 – stay tuned!

1. Create An Actionable Event Landing Page:

The primary step is to create a separate event page where people can get all the necessary information about your upcoming event. Include details like:

• Event date and time.
• Event speakers’ bios.
• Sponsor and partner information.
• Event agenda.
• Emphasize the unique advantages of participating in the event.
• CTA (call to action) button to register for the event.
• Payment options.
• FAQ section.

Try to craft an event page that sells using an independent color scheme that fits logos, brand books, professional photos, videos, and blocks with reviews and visual effects.

Moreover, any event you have is related to your field of activity, or why would you hold it, right?! And here’s the kicker — optimize for SEO. That means:

• Fast-loading images and mobile responsiveness.
• Relevant keywords are sprinkled across the whole content.
• Backlinks from reputable sites.
• A blog announcement to boost discoverability.

2. Do Early Bird Registration:

This approach acts as a bearer discount flyer. You place the condition of early bird registration on the site and offer instead unique terms that no one else will receive. It is a more attractive way to encourage your audience than simple discounts.

So, here are some options you can offer your customers for early bird registration:

• An obscene big discount.
• Expensive and valuable merch.
• Other gifts and coupons to participate in the raffle.

3. Create Video Content For Promotional Purposes:

Short-form videos are growing in popularity. Plus, people are more likely to buy from these videos – video content helps businesses achieve better results. 90% of video marketers report that video advertising provides a good ROI.

How can you promote a video? Upload it on YouTube, Instagram, TikTok, LinkedIn, and partner sites, and more users will likely know about the event.

Consider optimizing the videos for different platforms by adapting the format and length, such as creating shorter teaser videos for social media platforms.

This is so easy for anyone to do. Engage with users – use the like, share, and comment features to interact with users. It will increase your events’ visibility (registrations) and engage your attendees.

4. Create Press Releases:

Creating press releases for collaboration has been and remains one of the most necessary marketing strategies to attract more participants for the event.

So, here’s how to craft a high-impact press release:

• Start with a compelling hook – Your first sentence should answer: What makes this event unique?
• Keep it concise – No fluff! Stick to the essential details: event name, date, location, key speakers, and why it matters.
• Include a quote – A statement from an organizer, speaker, or industry expert adds credibility.
• Use bullet points – Make key details easy to scan.
• Add a clear CTA – Whether it’s registering, sharing, or learning more, direct readers to the next step.

To make this technique successful, learn how to write an effective press release for your online event and distribute it to special press release distribution platforms like Collaborator.pro.

This way, you will get a helpful backlink and attract more users who can visit your event.

5. Make The Most Of Social Media:

Social media influence has grown widely, and many companies and B2B marketers use LinkedIn, Instagram, Twitter, and more. It’s an excellent and actionable way to promote an event online before, during, and after.

Start announcing your event in two weeks because it is necessary to begin heating the public interest. Post announcements about your online event on social media, and ask your partners to do the same. Remember to provide them with all information, pictures, and affiliate links to track results.

Try to find free groups and post announcements to invite everyone to join in.

Next, you should introduce an element of encouragement: you must be encouraging when registering. It can be a referral program or participation in a lottery with unique gifts. 

These terms must be announced in advance. Take advantage of social media ads and engage more participants.

6. Run Email Marketing Campaigns Frequently:

Email marketing is one of the popular and effective ways to implement that will help you attract more participants to your online event.

Let your subscribers know about upcoming events. Use registration follow-ups, confirmation emails, reminders to join, and post-event emails to express gratitude to attendees and share recordings, presentations, or gifts.

Take care about engaging email in a fun and easy-to-implement manner. However, you must make a chain letter rather than a text message. 

With Stripo or MailChimp, you can use the template and recycle it yourself, using automation for a more convenient implementation of email strategy.

7. Collaborate With Influencers:

Influencer partnerships can significantly enhance your event promotion efforts by leveraging the existing audience and credibility of influential individuals in your industry.

For example, LinkedIn will help you to identify the influencers within your niche and collaborate with them, reaching out to your target audience.

You can define influencers who you might want to collaborate with, check their profiles, posts, and followers, and connect them for your influencer marketing campaign.

Make Your Event A Success With Our Online Event Marketing Strategies!

If you want to succeed with your event idea, choose the promoting event techniques we discussed above to make your work easier.

Although it’s not an exhaustive list, it should help you get started brainstorming about the effective ways to promote your event online and include them in your marketing plan. It is guaranteed to bring you more attendees.