YouTube SEO: How To Build A Profitable YouTube Strategy?

Video marketing is one of the major tools for digital marketers these days. And when we talk about top video marketing platforms, then YouTube is always at the top. But many YouTube channels end up without getting any views on their videos very shortly and what is the reason behind it? Why don’t they get a good amount of views even if they create good quality content? There are many reasons and SEO services is one of them. Doing SEO properly for Youtube videos will help you get more views. Here are the steps to make a profitable YouTube SEO strategy for your youtube channel.

#1. Understand Audience

The very first thing that you need to do is to understand your audience. You will need all the information about your audience. Don’t worry if you haven’t yet built a good audience because we are just talking about your target audience. What will be the interest of your audience and what will they be searching on Google and YouTube? All of this information should be in front of you before beginning with your new YouTube strategy.

#2. Find Relevant Topics

When you research more about your audience, you will find relevant topics automatically. If you don’t have any idea about relevant topics, then you should research more about them. Write down relevant topics and the interests that your audience has. Try to search for relevant topics and content ideas from your competitors. Go to competitor Youtube channels and see what they are uploading.

#3. Research Keywords

Now it’s time to do the real hard work. You have to research keywords for your content. Keywords will behave like a magnet for your youtube channel. If you are uploading new content without using any keywords in your videos, then there will be no benefit for you. Because there will be no traffic and views on your youtube channel. So you need to get the best target keywords. You can do keyword research for your channel using the following methods.

Use A Tool

There are various tools used for keyword research and you can check on Google for the latest keyword research tools used by Youtubers. However, some experience is required to use professional keyword research.

Use Youtube Search Bar

If you are not going to use any keyword research tool, then you can easily use the Youtube search bar to find what people search on youtube about your relevant topics. You will find a lot of search terms or queries on Google and Youtube.

#4. Target Right Keywords

In keyword research, we get a lot of keywords in our sheet but all of them are not the right keywords for your Youtube channel. You have to choose the right keywords only. Because targeting the right keywords will only help you get more views on your Youtube videos. Following are some major things that you should pay attention to while choosing target keywords for your Youtube videos.

Volume

Your chosen keywords should have a high search volume. If you are targeting a keyword with low search volume, then it won’t be that beneficial for you.

Competition

Competition is also a vital metric to consider while picking the right keywords for you. If you are choosing keywords with high competition then you will get more chances to rank higher. But also there are some risks associated with the high competition keywords.

#5. Optimize Your Videos

After getting the right keywords in your sheet, you have to optimize your videos. You have to consider all of the parts while optimizing your videos. Following are some of the major elements that you need to optimize with the right target keywords.

Titles

Your video titles should consist of your focus keyword. Also, try to add secondary keywords and alternative keywords to your titles.

CC Or Subtitles

Subtitles are also important in Youtube SEO strategy. Most people think that subtitles have nothing to do with SEO. But effectively using subtitles can help you rank your videos.

Description

Youtube offers a nice option of description. You can add descriptions. But also it is important to optimize the description content with keywords.

Also, Read: Digital Marketing Best Practices For Educational Institutions In 2021

Tags

Try to use alternative search terms as your tags while uploading your videos on your Youtube.

#6. SEO Outside Youtube

You have to do SEO for your Youtube videos outside youtube also. Don’t you know where to do it and how to do it, check out the following places?

Social Media Posts

Create social media posts about your youtube video and add optimized content to your social media posts.

Blog Posts

If you have a blog or a website, then you must share your Youtube videos on the blog. Write a blog post on your Youtube videos. Also, try to make your blog posts optimized with your target keywords.

Forums

Other than social media and blog posts, you can also share your videos on various relevant forums or Q&A websites. Write posts on such platforms and add target keywords. You will get more traffic to your Youtube videos through these blogs.

Youtube SEO is not that complex as the whole world says about it. You can simply make a Youtube SEO strategy for your channel and promote your content to get organic traffic easily. There are many ways to do it. And we have listed the best step-by-step tricks to get more traffic on your Youtube channel.