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Nov 21, 2024
How Online Reviews Affect Your Business?
Over the last few years, the popularity of internet reviews has skyrocketed. People use reviews to help them select what products or services to buy, what places to visit, and even what to eat. Online reviews have turned into an integral part of the business world.
Numerous studies have been conducted to identify the exact influence that positive and negative reviews have on the popularity, number of sales, product awareness, conversion rate, and profitability of companies that sell items or services.
Let’s take a better look at this process and how exactly it can affect your own business.
The Most Important Effects Of Online Reviews
Let’s first list some of the most important positive effects that reviews bring:
- Having a large number of good reviews improves your chances of persuading people to spend more on your products or services.
- Good reviews help increase revenue, while bad ones undoubtedly harm a business.
- Customers’ trust and loyalty are increased.
- Customers will not use a business that has less than a 4-star rating, according to 57% of customers.
8 Popular Online Review Websites
As a business owner, you need to keep in mind that some websites can make a huge impact on your company based on the reviews consumers can read there:
- Google My Business
- Yelp
- Angie’s List
- com
- Foursquare
- Better Business Bureau
- Home Advisor
Therefore, keeping your business’s image spotless on these websites is a must.
How Are These Websites Calculating Business Scores?
Without a doubt, Google is the most popular search engine globally. But, unfortunately, its algorithms are often copied when other companies want to develop services similar to those of Google.
Take a look at how Google review score calculations work and think about this when optimizing your business. With these tips in mind, you’ll find that you have a lot of power over your Google review rating.
You should know that Google takes into consideration a wide range of signals like website traffic, listing optimization, and quality of reviewers.
User ratings and a number of additional parameters are used to compute the review score. These calculations ensure that the overall score accurately reflects the quality of the company or location.
It can take up to two weeks to receive an updated review score when someone leaves a new review.
3 Tips To Improve Your Online Business Reviews
Customer evaluations from other local review sites may appear in Business Profiles in some situations. These reviews are generated automatically using data gathered from the internet by Google.
Here are the three easy tips to improve the quality of your online reviews.
1. Create A Google My Business Page
The most important thing you can do to increase your online reviews is to create a Google My Business (GMB) page.
Although it may appear straightforward, many small businesses are unaware that they aren’t immediately assigned a GMB page just because they exist. They must register on the page and complete all of the required fields.
It’s possible to start collecting reviews once that page has been created, fleshed out, and confirmed. Older businesses will find that their Google Places page has been converted to a local GMB page, providing a good starting point for a more detailed profile.
2. Boost Your Score
To boost your score, you need to attract more people to write positive reviews. And to get as many reviews as possible, link as near as possible to the review form.
Rather than connecting to your main GMB page or your website, go straight to the review page. To get to the customer review page, make sure that the user has to click on the page more than a single time. They’ll turn away when you have to go via your profile or website or your GMB Local page, then start to search through the page and find a place to submit a review.
3. Purchase The Reviews
Last but not least, never buy fake reviews. There are a few telltale signals when you’ve bought excellent reviews or are deleting bad reviews. For example, purchasing reviews from accounts that leave paid ratings and writing reviews of your own business from personal accounts are all signals that your company has something to conceal.
An additional risk of purchased reviews is that they may be withdrawn if the fraudulent accounts are deactivated.
What About Negative Reviews?
Negative reviews can damage your business’s reputation, and that may bring down your revenue and trustworthiness.
On top of that, consumers avoid doing business with companies that have too many negative reviews. If you receive a negative review, you should expect a hit, but this is something that happens to all businesses.
Conclusion
It’s crucial to sell your business properly, but having others talk about you is a fantastic approach to amp up your message. You can rapidly and obviously improve your marketing efforts by encouraging favorable comments about your company.
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Mashum Mollah is the feature writer of SEM and an SEO Analyst at iDream Agency. Over the last 3 years, He has successfully developed and implemented online marketing, SEO, and conversion campaigns for 50+ businesses of all sizes. He is the co-founder of SMM.
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