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When you write an article or a content for your own blog or for a client, what is the one thing that you look for? What is the most important thing that you keep in mind? Well, you got it right! It is the keyword.
SEO is dominating the marketing industry, and unless you get your content SEO optimized, there is no way that you are going to rank high on the search engine result page of the users.
To take care of this simple yet crucial point, many creators use SEO tools that take care of the optimization of the content with quality keywords. One of these SEO tools is Ubersuggest.
In this article, I am going to guide you through what Ubersuggest is and how it works. To learn more, keep reading the article till the end…
Not all free things are great. This is something all of us have heard before. However, it is not true in the case of Ubersuggest.
Ubersuggest is a free tool that helps to optimize your content. This additionally helps you to rank high in the SERP or Search Engine Result Page of the users.
This tool aims to help the users by generating keyword ideas that are new and unique. It also allows the users to view insights regarding their strategies and helps them eventually streamline their strategies.
You not only get to know the keywords, both long and short tail, but also the questions and the content ideas that are related to the same.
The best part about Ubersuggest is: that even if you don’t have much idea about how the search engine works or what is SEO all about, Ubersuggest can still help out. It is safe to start your journey with a free version!
So, let’s check out how you can use Ubersuggest:
Start with registering for a free account on Ubersuggest’s dashboard. After creating your account, click the ‘Add Your First Project,’ option.
After that, you need to add your website’s name and URL. Then, choose the city you are doing business in if you are a local business. But if you do business nationally then type in the name of the country.
Moreover, if you work from multiple locations, you can add that to your dashboard as well. If your content ranks in these locations, they will be shown on the left.
In addition to tracking these location-specific keywords, you can also track other keywords – you just need to add the keyword in the ‘Rank Tracking’ section for the same.
After adding keywords, you can also consider adding your competitors either manually or take help from the tool’s suggestions displayed on the left.
Moreover, if you want Ubersuggest to show organic keywords and estimated traffic then you have to connect this project specifically with Google Search Console and Google Analytics.
Once you finish creating a project on Ubersuggest, you have to boost your rankings. So, begin by visiting the ‘Site Audit’ section.
So, it will take some time for the tool to run an audit on your website and get back to you with the report, especially if there are over a thousand web pages. Here, the purpose is to ensure that you are optimizing your website for a high SEO score like 90 or above.
While fixing your errors, you have to remember the bigger your website gets, the more pages will get, making it increasingly difficult to score 90 or above. As a result, a website that has over 100 pages can aim for at least 80.
Moreover, when you are checking the site audit report, it is best to fix the most critical errors first before moving to the warnings, and finally to recommendations. So, the best part about this audit report is that the tool lists issues based on their impact level. It is always best to solve problems numerically since the issues on top are most likely to impact your website.
Additionally, if you are feeling confused and don’t know how to solve these issues, just check out the ‘How Do I Fix It,’ and ‘What Is This’ prompts. Your goal here is to get the ‘Excellent’ ranking for both desktop and mobile devices. So, if you are struggling in this category, it is best to check Google’s Pagepseed Insights for a comprehensive explanation of how to fix the same.
Once you are done fixing problems, click the ‘Recrawl Website’ on Ubersuggest for the tool to recrawl your website and double-check for errors.
When it comes to the use of tools and platforms that we use for the benefit and the efficiency of our work, there are certain things that we like to know about. One of these things is the feature of the tool. Here are some of the key features of Ubersuggest.
If you are someone who is working in the technical or marketing industry, you must know how important it is to get the keywords right. When it comes to SEO, everything is about putting the s in the right places.
Whether it is long-tail keywords or short-tail keywords, you will be able to get them correct. There is no need for you to look for any other place or site for this task. You will get several suggestions for the keywords that you are looking for.
Ubersuggest is one of the best SEO platforms that not only helps you find the keywords but also helps you come up with ideas for your content.
The tool is great as it comes up with the content ideas or topics that the users or target audiences are sharing the most on several platforms. It also helps you to gain backlinks that are relevant to your niche.
This is a great way to make sure that you never face writer’s block. Having to know what to write and what are the things that others are searching for is a great way to create content.
If there is one thing that can be called one of the most important parts of Google’s algorithm, then it is the backlink data. However, it is not always an easy task to build them.
However, you can do that easily with the help of Ubersuggest. The tool lets you view the spaces in your content that people are using backlinks to. In this way, you can easily track the sites that are referring to your content and ask them to link to your site.
This simple step helps you by improving the link profile. You also get to understand the links that impact your profile or website positively.
Before using the famous SEO tool, you should take a look at what are the pros and cons of Ubersuggest. Here are they:
Barsha Bhattacharya is a senior content writing executive. As a marketing enthusiast and professional for the past 4 years, writing is new to Barsha. And she is loving every bit of it. Her niches are marketing, lifestyle, wellness, travel and entertainment. Apart from writing, Barsha loves to travel, binge-watch, research conspiracy theories, Instagram and overthink.
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