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Nov 21, 2024
YouTube Revereses Election Misinformation Policies, Impacting Content Creators And Advertisers
Key Points:
- YouTube has reversed all its policies regarding election misinformation.
- The platform will no longer block content that spreads misinformation regarding the US elections.
- This decision has been met with mixed reviews since it promotes freedom of speech and misinformation at the same time.
After YouTube made various changes to its content policies during the 2020 US elections to curb the spread of fake political news – they have now been removed.
These anti-fake news policies were first introduced in December 2020 during the US elections since the spread of fake news incited violence across the country between political campaigners of both parties.
However, many content creators commented that while removing misinformation is necessary, these policies seem to be against the notion of freedom of speech and expression.
Here’s what the management at YouTube has stated regarding this change:
“Two years, tens of thousands of video removals, and one election cycle later, we recognized it was time to reevaluate the effects of this policy in today’s changed landscape. With that in mind, and with 2024 campaigns well underway, we will stop removing content that advances false claims that widespread fraud, errors, or glitches occurred in the 2020 and other past US Presidential elections.”
However, content creators were quick to notice that YouTube has only reversed misinformation policies regarding political news. Other types of misinformation present in other content genres will still be taken down if YouTube finds content with fake news.
Regarding this weird discrimination between political and non-political content, YouTube had this to say:
“The rest of our election misinformation policies remain in place, including those that disallow content aiming to mislead voters about the time, place, means, or eligibility requirements for voting; false claims that could materially discourage voting, including those disputing the validity of voting by mail; and content that encourages others to interfere with democratic processes.”
These changes will affect both advertisers and content creators. It will affect advertisers because their ads can now appear on videos spreading misinformation, which could lead to consumer boycotts.
For content creators, content with misinformation can now be monetized. However, if it’s proved that the content created spreads misinformation, the creators can face backlash from the community.
More Resources:
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Mashum Mollah is the feature writer of SEM and an SEO Analyst at iDream Agency. Over the last 3 years, He has successfully developed and implemented online marketing, SEO, and conversion campaigns for 50+ businesses of all sizes. He is the co-founder of SMM.
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