Latest SEO Trends – Key Updates and How You Should React?

Optimizing websites or their pages for search engines has been called unpromising by experts in other traffic-generating professions for almost a decade. It’s meant in terms of learning the search engine’s algorithms.

Algorithms have learned to rank content even without keyword occurrences and pay attention to the author’s expertise (confirmed), the social activity of the brand itself, and its users (reviews).

SEO in 2024 Matters No More?

No. SEO is still fundamental to any website to date. But, shall I trend SEO 2024 updates? Certainly, I should. SEO has not been more relevant ever before.  

However, how it used to leverage site traffic has changed. One thing is for sure. Google will keep releasing updates. Meanwhile, you must match pr update your site’s SEO metrics accordingly.  

Firstly, we witnessed a significant algorithm update this year. But that couldn’t undermine the impact of SEO on ranking. People who regularly surf search engines will know the thing about SEO. If you are willing to use default mediums to drive traffic, SEO is your thing.  

At the same time, SEO remains valuable. Most importantly, you will certainly get 27% clicks through your search engine rankings only. And that’s not paltry traffic at all.  

Should you Still Keep Investing in SEO?

Yes. Indeed, you can reap hordes of benefits if you do so. So, let’s check out some of the benefits you should expect here: 

Brand awareness  

SEO will help you to score the best on SERP. When you do that, you can establish your website authority in the default medium. Meanwhile, Google will check if your website is indexed for similar 2024 trend keyword. Once that happens, the GSC will be more familiar with your brand.  

Better leads  

You can target keywords best for your business with SEO. So, lead generation should top the chart for best SEO practices 2024. Hence, you can approach your target customers, too. Therefore, all brands try to generate organic traffic using SEO.  

Cost-effectiveness 

Don’t waste time with traditional advertising approaches. Instead, invest in SEO marketing. You can earn better ROI through this approach. You can also gain higher traction, and save the upfront costs that traditional marketing methods charge.  

Sustainable outcomes

Why SEO based organic marketing is better? It has no recurring upfront costs. You can simply keep investing in paid advertising. But that will earn you one time benefits only. But SEO can optimize your site. Hence, you will get better site ranking for a considerable period.

Here Are The Ten Best SEO Trends 2024 

Still, SEO is promising and remains one of the best sources of quality leads for any business. So, optimizing your website, app, and/or channel is essential. So, together with the Dijust Development team, we have gathered the top 10 SEO trends for 2024:

1. Mobile-First

In fact, the desktop version of the site is becoming an anachronism. It is often actively used only in the B2B segment, although for 2024, it is a must-have.

2. Usability

An intuitive website interface is already commonplace. Menu sandwiches, accordions, breadcrumb navigation – we do not invent complicated ways for the user so that they remain satisfied.

3. Video Content

Video has become an integral part of textual content. It’s easier to find your user who can get information “in the background” rather than paying full attention to exploring your content.

4. EEAT (expertise, experience, authoritativeness, trustworthiness)

That’s it. Now, it is definitely not enough to be able to write and add keywords to the text. A scientific, medical, or legal text can rank higher if a specialist writes it. Preferably, they should be confirmed experts on the topic — with profiles in professional social networks (like Linkedin and/or Reddit), solid field experience, and trust among other experts (or at least references to such people).

5. Behavioral Factor

In fact, this factor directly depends on the previous four. It’s a mix of your site’s ability to retain the user with content, usability, topic illustration, and expert conclusions.

6. Google BERT & Microsoft Machine Learning Search Algorithms

Forget about the percentage of keywords in the text since search engine algorithms learn from user queries, context, relevant texts, questions, and answers from both ordinary users and experts. The search engine now offers a solution to the user’s problem instead of over-spammed text. This is our guess as to how it should work.

7. DALL-E & Chat GPT

Artificial intelligence could revolutionize SEO, but not on the search engine side, as in the case of Bing and its smart learning search. Creating both textual and graphic/video content with AI is now a reality. Of course, search engine algorithms (probably not yet) can distinguish between machine-generated text and human-written text. However, it is already possible to generate texts with add-ons like Jasper. Such texts will meet all the basic requirements of the search engine and will be highly ranked because AI will consider all the recommendations from Google and Bing in creating and structuring text. The AI battle.

8. Voice Search

It is a type of search with a steadily increasing percentage. Are you driving? Hands full? Too lazy to tap on the screen? Just tell the search engine what you are looking for and specify what you need to do — display information, play video, or route. Here, it is necessary to understand that people are more relaxed in communication, and voice queries will be wider and less specific; this should be considered in the content, adding near-thematic blocks.

9. Featured Snippets

Usually, the first position in the search engine is 75–85% of all search traffic for a query (65% provided are contextual ads above the first position). However, now you have a chance to get more traffic (up about 5–8%) by using Featured Snippets. In essence, this is a complete answer to the user’s question without going to the site with highlighting the required actual words or phrases. In this case, a snippet takes up three times more space than a regular snippet, increasing CTR by 5–8%.

10. Accessibility

User focus is proclaimed as a core principle of a search engine. In the virtual world, website accessibility can add pluses to your site in ranking — just like inclusivity in the real world. Today, we recommend using things like a font size sweeper for reading, built-in device features (like “Easy Read” on the iPhone), font sizes, text voicing, turning sound into text, and so on.

Basically, the conclusions from SEO Trends 2023 and predictions for 2024 are standard — to rank in a search engine, content must be of high quality and have a recognizable and quotable author or group of authors. Then — accessibility, which is intertwined with the technical capabilities of the site or application — that is, simply the more you care about the end user of your product — the higher the chances of the product ranking better than similar products, but without special features, says Founder of Dijust Development Andrii Zhurylo.

Also very important is the choice of platform, frameworks, implementation of microdata-markup, AMP-versions, and cross-platform applications — the more you work for your product, the more it brings traffic and profit. At Dijust Development, we use Google and Bing guidelines and several of our developments when launching any website to make it as search-engine-friendly as possible.

How SEO 2024 is affecting site content strategy this year?

Content remains the king for each website. And latest SEO tactics confirm the same with all the more conviction. After the latest updates, Google’s content needs have changed though.  

Google needs engaging, trustworthy content aligned with the search intent. Meanwhile, Google’s criteria to flag rank-worthy content is becoming stricter, by the day.  

Post-AI SEO strategy for content 

Post AI, Google wants massive changes in content. The ones that answer original target questions gain traction only. But Google had no choice. Around 57% of B2B sellers consider that the marketing team’s content is generic and not responsive.  

So, what now? 

So, don’t track SEO leads or keywords that are generic at all. Instead, focus on keywords that reflect well on user experience. So, SEO will act according to the real-time content demands of Google.

Hence, there is no SEO secret here — both Google and Bing are essentially ranking not the lucky ones who have calculated word percentages but those who have been able to make content more interesting, accessible, easier, authoritative, and credible content. Design it in a quick shell on something modern to hit the page speed. web.dev metrics.

Read Also:

• What Is Google Search Console? How To Use It For Better Seo?
• What Do You Need To Know About Local SEO For Restaurants?
• Maximizing SEO To Boost The Reach Of Business Websites