Best Ways to Draw Traffic to Your Site- Default and Default “Medium” In Google Analytics

Question: What Is Not Considered A Default “Medium” In Google Analytics?

• Google
• Organic
• Referral
• CPC

Answer: Google

Among the four alternatives given in this article, the right answer is Google. However, if you want an explanation of this question and its answer, please Go through this article. I have explained the answer in detail.

Default Mediums in Google Analytics

There are mainly three types of mediums in Google Analytics. These are: 

• Organic  

• Referral 

• None or Direct  

Organic  

When your website draws traffic from Google, we call it organic traffic. Meanwhile, this traffic is completely free. You won’t have to ever pay a dime for this traffic. Hence, we also call this- unpaid traffic. Also, organic traffic is the traffic that you get from search results. However, experts say that the two are similar.  

Referral 

Are you getting traffic from other websites? Well, different websites can help you attract traffic in several ways. And that traffic has no relation with the traffic from your search engine like Google. Referral traffic is either paid or unpaid traffic.  

None or direct 

Well, “none” is nothing in reality. Meanwhile, you are using no source to draw your traffic here. Firstly, people enter your site’s URL into the search box directly. Then, your site appears. And you get traffic. Wherever traffic you get through this approach would be direct traffic.

What Is Not Considered A Default “Medium” In Google Analytics?

Google Analytics has only three default mediums – Organic, Referral, and None. It detects three mediums without the need for any customization. Perhaps reading the below section should help you. 

In Google Analytics, the term “Medium” refers to the traffic source to your website or app. The default mediums in Google Analytics are: 

1. Organic Search (organic): Traffic from search engines like Google, Bing, or Yahoo. 

2. Paid Search (CPC): Traffic from paid search campaigns like Google Ads. 

3. Direct (none): Traffic from users who typed your website URL directly into their browser or used a bookmark. 

4. Referral (referral): Traffic from other websites that link to your website. 

hat is not considered a default medium in Google Analytics? Let’s first check out what is a non default medium. Any traffic not captured by default mediums would be so.  

Any user can create and define their non-default medium. Most importantly, you can track the success of your marketing campaigns by creating any non-default medium. For example, you can track and define traffic from social media, email, or any custom traffic source.  

Email seems to be the most everyday non-google analytics medium when considering all factors. 

So, you may want to know- what is not considered a “source” in Google Analytics by default? 

Well, direct traffic, Google, or domain are the sources in google analytics. However, we don’t consider email as a credible source.  

Why Is It Important To Know What Is Considered A Default “Medium” In Google Analytics?

There is a variety of reasons why you should know what is considered a default medium and what is not. I have listed the reasons one by one below –

1st

First, when you want to know the source of a specific traffic or channel, you have to know the ones Google Analytics includes by default. Knowing this will ensure that you are looking at the right data.

2nd 

Do you want to delete some traffic sources from your data? Well, you may do that. But you have first to detect the default sources.  

Google Analytics considers some sources as default. Meanwhile, you can’t delete those sources.  

You may also want to know about your platform’s organic traffic. Well, that’s simple. Just ignore your social traffic. Hence, the rest would be default traffic.  

Now, Google Analytics helps to detect the default traffic. And all of it is organic, too.

3rd 

You can have issues with tracking Google Analytics. You can connect the third and final reason for the argument with the troubleshooting of Google Analytics tracking. For instance, if you are seeing a drop in referral traffic, the reason could be the classification of social traffic as direct traffic.

What Are The Default Mediums Of Google Analytics?

Now that you know what is considered the default mediums in Google Analytics, you might want to know about the Default mediums of the Analytics. Here are the default mediums –

1. Direct
2. Referral
3. None/Direct

What US Is Not Considered A Source In Google Analytics By Default?

Google Analytics does not consider email as a source by default from all the different sources like direct traffic, Google & domain.

Is CPC A Default Medium In Google Analytics?

Here is the clear answer – there are only three different default mediums in Google Analytics. – Referral, Organic, and None. Google Analytics detects three of these mediums without any customization by default. Since there are only three default mediums and CPC is not one of them, we can’t count it as a default medium in Google Analytics.

What Are The List Of Google Mediums?

Here is the list of Google Mediums –

email, organic, social, CPC, PPC, and referral

When Google has a source and a medium, it can place the traffic in a larger category called a channel. Some examples of channels are – email, organic, social, direct, and referral.

What Are The Default Channels In Google Analytics?

In Google Analytics, the default channels are the broad categories used to group incoming traffic to a website based on its source and medium. The default channels in Google Analytics include –

• Organic Search
• Direct
• Referral
• Social
• Display
• Paid Search
• Email

What Is Not Provided In Google Analytics?

The meaning of “Not Provided” in Google analytics is that – the analytics is not willing to show you what you used the keywords for. Google Analytics integration often lists one of the top keywords as “Not Provided.”

When will Google Analytics be unable to identify sessions from the same user by default? Google Analytics can’t identify the sessions from the same user under three cases:  

• When someone launches multiple sessions in the same browser and uses the same device 

• Or uses the same browser on the same day for various sessions  

• When more than one session shares the same browser, cookies   

Bottom Line

Google Analytics opens a variety of mediums for analyzing your website traffic. When using, you will definitely come across the main three default mediums. However, as you move forward to use this tool, you will find the need to customize the channels your brand/business-specific needs with the website. The answer provided to the question – “What Is Not Considered A Default “Medium” In Google Analytics?” It should be helpful. However, if you have any additional queries, please reach out to us in the comment section. We will try to clarify as soon as possible.

Read Also:

• When Linking A Google Ads Account To Google Analytics, What is Not Possible?
• What Is Not Considered A “Source” In Google Analytics By Default?
• What Does Assigning A Value To A Google Analytics Goal Enable?