What Is Not Considered A Default “Medium” In Google Analytics?

Question: What Is Not Considered A Default “Medium” In Google Analytics?

• Google
• Organic
• Referral
• CPC

Answer: Google

Among the four alternatives given in this article, the right answer is Google. However, if you want an explanation of this question and its answer, please Go through this article. I have explained the answer in detail.

What Is Not Considered A Default “Medium” In Google Analytics?

Google Analytics has only three different default mediums – Organic, Referral, and None. it detects three mediums without the need for any customization. Perhaps reading the below section should help you.

In Google Analytics, the term “Medium” refers to the source of the traffic to your website or app. The default mediums in Google Analytics are:

1. Organic Search (organic): Traffic from search engines such as Google, Bing, or Yahoo.
2. Paid Search (CPC): Traffic from paid search campaigns such as Google Ads.
3. Direct (none): Traffic from users who typed your website URL directly into their browser or used a bookmark.
4. Referral (referral): Traffic from other websites that link to your website.

Any other source of traffic that is not captured by the above mediums is considered a non-default medium. Non-default mediums can be created and defined by the user to track specific marketing campaigns, social media platforms, email marketing, or any other custom source of traffic.

So, with all these points into account, Google is not considered a default medium in the Google Analytics.

Read More: When Will Google Analytics Be Unable To Identify Sessions From The Same User By Default?

Why Is It Important To Know What Is Considered A Default “Medium” In Google Analytics?

There is a variety of reasons why you should know what is considered a default medium and what is not. I have listed the reasons one by one below –

1st

First, when you want to know the source of a specific traffic or channel, you have to know the ones Google Analytics includes by default. Knowing this will ensure that you are looking at the right data.

2nd 

Also, if you want to exclude a specific portion of traffic source from your data, you should know the ones that are considered default according to Google Analytics. If you want to track the organic traffic of your platform, you have to exclude the social traffic – this makes knowing what is considered a default medium in Google Analytics convenient.

3rd 

You can have issues with tracking Google Analytics. The third and final reason for the said argument is associated with the troubleshooting of Google Analytics tracking. For instance, if you are seeing a drop in referral traffic, the reason could be the classification of social traffic as direct traffic.

What Are The Default Mediums Of Google Analytics?

Now that you know what is considered the default mediums in Google Analytics, you might want to know about the Default mediums of the Analytics. Here are the default mediums –

1. Direct
2. Referral
3. None/Direct

What US Is Not Considered A Source In Google Analytics By Default?

Google Analytics does not consider email as a source by default from all the different sources like direct traffic, Google & domain.

Is CPC A Default Medium In Google Analytics?

Here is the clear answer – there are only three different default mediums in Google Analytics. – Referral, Organic, and None. Google Analytics detects three of these mediums without any customization by default. Since there are only three default mediums and CPC is not one of them, we can’t count it as a default medium in Google Analytics.

What Are The List Of Google Mediums?

Here is the list of Google Mediums –

email, organic, social, CPC, PPC, and referral

When Google has a source and a medium, it can place the traffic in a larger category called a channel. Some examples of channels are – email, organic, social, direct, and referral.

What Are The Default Channels In Google Analytics?

In Google Analytics, the default channels are the broad categories used to group incoming traffic to a website based on its source and medium. The default channels in Google Analytics include –

• Organic Search
• Direct
• Referral
• Social
• Display
• Paid Search
• Email

What Is Not Provided In Google Analytics?

The meaning of “Not Provided” in Google analytics is that – the analytics is not willing to show you what you used the keywords for. Google Analytics integration often lists one of the top keywords as “Not Provided.”

Read More: Which Default Traffic Source Dimensions Does Google Analytics Report For Each Website Visitor?

Bottom Line

Google Analytics opens a variety of mediums for analyzing your website traffic. When using, you will definitely come across the main three default mediums. However, as you move forward to use this tool, you will find the need to customize the channels your brand/business-specific needs with the website. The answer provided to the question – “What Is Not Considered A Default “Medium” In Google Analytics?” It should be helpful. However, if you have any additional queries, please reach out to us in the comment section. We will try to clarify as soon as possible.

Read Also:

• When Linking A Google Ads Account To Google Analytics, What is Not Possible?
• What Is Not Considered A “Source” In Google Analytics By Default?
• What Does Assigning A Value To A Google Analytics Goal Enable?