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Every social media app that shows ads on its app and website has always included a subscription plan for users to completely skip them. The most popular here is YouTube, with its YouTube Premium subscription plans.
Now, Meta has joined in on the fray too. The company announced new ad-free subscription models for users of Instagram and Facebook.
However, I hated the fact that there are two subscription plans, depending on the platform you are using. If you use your computer to access Facebook and Instagram, then you must pay €9.99 per month.
However, if you use the mobile versions, you have to pay more – €12.99 per month. Apple has stated that they have done so because the Google and Apple app stores for smartphones charge fees for keeping the app on their stores.
Plus, there are several requirements here as well, as well as regional exclusivity (so far). For starters, you can only pay for these subscriptions if you are 18 years or older. In addition, this is only applicable to one account. If you have multiple,. Then you must pay €6 (computer) or €8 (mobile) for each extra account.
On the other hand, these plans are only available for EU and EEA (European Economic Area) countries, plus Switzerland. Meta plans to roll these plans globally by April 2024.
Its exclusivity to European countries makes me wonder – is it because of the fact that they have not released Threads there yet? Do you think so too? Let me know in the comments below what you think about these plans!
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Mashum Mollah is the feature writer of SEM and an SEO Analyst at iDream Agency. Over the last 3 years, He has successfully developed and implemented online marketing, SEO, and conversion campaigns for 50+ businesses of all sizes. He is the co-founder of SMM.
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