One of the biggest problems I face with building quality backlinks is that one strategy might work for one website and then completely fail for another. 

For example, the approach that will work for a data-heavy affiliate website might yield more links for an eCommerce product as compared to a local service. 

As a result, I’ve tried breaking down the most realistic backlink strategies that might work for your website below. However, before the strategies, I’ve also added a litmus test to find out whether you are on the right track with your link building strategy.

So, let’s dive in.

Are You Using The Right Link Building Strategy?

Are You Using The Right Link Building Strategy

Every website is unique – it depends on the niche of the website, the marketing strategy, and the business structure. As a result, when it comes to link building, you will see that while it is very easy to build links for a website, it is so damn difficult in other cases. 

So, thanks to SearchEngineLand, I was able to acquire one of the most effective checklists for scaling a website’s link building strategy. 

Litmus Test For Link Building Strategy:

Are you building quality backlinks for your website? Are you using the right backlink strategy? Let’s find out!

  1. How many topics does your niche cover broadly?
  2. What kind of website will receive the links?
  3. Is it difficult or easy to build backlinks with specific techniques in your niche?
  4. How competitive are the website’s keywords?
  5. Is the website under the YMYL (Your Money Or Your Life) niche? 
  6. What kind of content is published on the website currently? 
  7. Which web pages do you want to see rank on search engines?
  8. What is the quality of your outreach and promotional capabilities? 
  9. Are you outsourcing link building services from an agency or do you have an internal team?
  10. Do people follow your website? 
  11. Do people share your website’s content naturally?
  12. Is your website focused internationally, nationally, or locally?
  13. Do you have the right resources (and enough time) to implement an effective link building strategy? 

Asking yourself the above questions happens to be the first step you need to take if you want to improve your backlink strategy. Moreover, if you don’t ask these questions, you wouldn’t know if you are following the right link building strategy. 

There are several places or options are there from where you can easily create high quality backlinks for your website. You should be well aware of the scenarios that can assist you in meeting your requirements with ease.  

Create Link Worthy Content

You must create link-worthy content for your website. You should be well accustomed to the scenario that can assist you in meeting your needs with complete ease. Ensure that you maintain the perfect solution while reaching your goals with absolute ease. 

When you create link-worthy content, then you must follow the right solution within a specific period. Ensure that you follow the right process from your counterpart when you want to promote your business.

2. Don’t Shy Away From Guest Blogging

Guest Blogging

Guest blogging can help you contribute to other websites. This exposes your content and expertise to new audiences to earn valuable content as per your expertise. As it will help you to earn valuable backlinks from your website. You must keep things in proper parity with one another. 

Develop Broken Links

Find broken links on websites relevant to your niche. Reach out to the webmaster and suggest your high-quality content as a replacement for the broken link. This benefits both parties: you get a backlink, and they fix a broken page.   
Whenever you develop a broken link, then the chances of your conversion rate increase.  You must be well aware of it as it can help you to meet your requirements with absolute ease. These benefit both parties when you want to fix things as per your needs.

Resource Page Link Building

Many resource pages are comprised of valuable niches as well as niches. You should be well aware of the scenarios while meeting your goals with absolute clarity. Try to keep the process in a better order. 

The application of the resource page link building can assist you in meeting your needs with complete ease. Reach out to the webmaster and recommend your content for inclusion, Thus it can help your business to grow. 

How To Create High-Quality Backlinks

Here are the ten best places for you to create quality backlinks to expect maximum turnover.

1. Opt For Guest Blogging:

uest Blogging

Inserting your link to a website’s blog is one thing but guest posting is making the most out of that opportunity. Whenever you approach another website, always insist on a guest post. Yes, linking yourself to an already-ranking article is easier.

However, remember information still sells, and you wouldn’t find an article on the website that caters exactly to your customer needs. The link is of no use if the audience does not find the interest to click on it.

Develop Broken Links

Broken links are everywhere on the internet. Broken links are links whose pages do not exist anymore, and they redirect to “404 sites ‘. Many website moderators do not modify these links for years on end. Thus you have a backlink opportunity on your hands.You can search for these broken links on websites and blogs that match your niche. Then offer the admin to fix them for a link that will redirect to your website.

3. Don’t Forget Resource Pages

Resource pages are credible, informative platforms for the audience. The best part of resource pages is their readability. Anyone clicking on these pages has the full intention to study, and read text by text.

Therefore, whenever they are reading an excerpt that redirects to a link, they are more interested in clicking on it than any other link. You, on the other hand, have to ensure that the link redirects to a blog with information as well. They wouldn’t be much interested in simply sponsoring a product.

4. Check Out Backlinking Services

Backlinking services are the internet’s golden resource for new prime website owners and bloggers. The idea of reaching out could be confusing, so you can learn from the experts.

Backlinking services like dofollow backlinks see your website, scout for high-quality websites with the same niche, and help link your website. You pay them, and they do the outreach for you.

5. Leverage Video Content

Videos are a great source to get organic customers and get recognition. Mostly because content videos are becoming quite the deal. Many are finding more interest in sitting through a video than textual content.You can collaborate with a video influencer, be a part of their video, and then link your website. Or, you can simply pay an influencer to create a paid promotion linking their video to your website.

6. Leverage Audio Content With Podcasts

Audio content is growing in popularity along with video. Plus, people are finding more interest in listening than straining their eyes.

You can guest in a podcast; that is the best way to backlink your website to a listened podcast. Talking about your brand will get you the audience. Because no one is going to click on a link from a podcast description until and unless there is a solid explanation of why they are doing so.

7. Create A Solid Social Media Strategy

Social media is the ultimate weapon for every digital marketing person, and one would be a fool to not weaponize it when it comes to backlinking.

You can create your own social media profile, optimize it, and start linking your website. Or, you can reach out to other niche-oriented profiles and even social media influencers for high-quality backlinks.

8. Engage In Q&A On Web2.0

Engage In Q&A On Web2.0

Web 2.0 is a space where people ask questions and find shorter answers to their queries rather than reading through a whole blog. Web 2.0 services include Quora and Reddit.

The best way would be to create a community there first. Do not start linking to your website from the get-go because everything will look too promotional.

Sometimes answer questions without the intention of linking; this will create a good impression on your potential audience.

9. Create Sponsored Content

Sponsored content can be anything. It could be a product review, branding articles, or sponsored social media posts.

It is a must to backlink your website to a sponsored post since it is promotional, and the post would be a waste if there is no link to redirect the interested audience.

10. Participate In Online Events And Forums

Online Events And Forums

Online events and forums are not just great for backlinking but also for finding your target audience. This will help you understand their interest area and eventually find their most browsed locations over the internet.

Now, you have new forums and places over the internet to create a backlink. When it is about an online community, it is better to be discreet when doing such surveys.

Barsha Bhattacharya

Barsha Bhattacharya is a senior content writing executive. As a marketing enthusiast and professional for the past 4 years, writing is new to Barsha. And she is loving every bit of it. Her niches are marketing, lifestyle, wellness, travel and entertainment. Apart from writing, Barsha loves to travel, binge-watch, research conspiracy theories, Instagram and overthink.

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