LinkedIn Marketing CHEAT Sheet: Cheat The Algorithm And Grow Now!

As a content marketing professional for the past 7 years, my top-performing strategy for onboarding new clients depends on my LinkedIn marketing and networking. 

This is because:

1. With 1.15 billion monthly active users currently, LinkedIn is a professional networking powerhouse. 
2. On average, users spend 46 minutes every month on LinkedIn, with 23.6% of users opening the app every day, contributing to the platform’s solid daily engagement score.
3. I have used the app since 2018 to grow my professional network and eventually use the platform for promoting my services. 

In fact, I came across Search Engine Magazine and other reputable blogging websites through LinkedIn.

The platform is ideal for networking and meeting like-minded professionals. In addition, it is also perfect for creating brand awareness, boosting leads, improving conversions, and increasing revenue. 

While whipping out a marketing strategy seems a little too simple, executing the same to obtain results might not be easy. 

This is precisely why I will talk about what worked for me – and what didn’t. Of course, I’m a fan of collaboration over competition. 

Stay tuned and learn how to use LinkedIn marketing to share your promotional content, boost brand awareness, and expand your business.

Why Is LinkedIn Marketing Crucial?

Whenever I’ve spoken to business owners about social media marketing, I’ve come across something very similar – the tendency to direct all their resources towards the BIG 3 platforms:

• Instagram.
• X.
• Facebook. 

For some brands, TikTok is in 4th position. 

Now, the thing is – these platforms are perfect for reaching your ideal audience demographics. I agree. But ignoring LinkedIn? Now, that’s a huge disservice you are doing to your business. 

So, here are some data points to point out just how crucial is LinkedIn marketing in 2025:

• LinkedIn is the most effective channel for generating B2B leads: 40% of B2B marketers agreed!
• 96% of B2B marketing professionals use LinkedIn as a part of their organic social media strategy.
• 77% of marketing professionals agreed to witness the most effective organic results on the platform. 
• Every 3 out of 4 LinkedIn users are key decision-makers for their organization.
• LinkedIn users are spread across 200 countries worldwide.
• More than 67 million companies have LinkedIn accounts.
• With LinkedIn advertisements, businesses witnessed an increase in purchase intent by 33%. 
• As compared to other popular social media platforms, LinkedIn has double the rate of conversion.

The data I’ve mentioned above points out exactly how crucial LinkedIn marketing is for your business. So, if you have been neglecting the platform, it’s time to review your social media marketing strategy and give this platform a shot!

LinkedIn Marketing Best Practices:

Just to make it clear, LinkedIn can help you:

• Redirect traffic on your business website. 
• Share your skills and expertise through helpful content.
• Generate leads and boost conversions.
• Expand your professional network. 
• Find new talent for your company. 

Aren’t these reasons enough to use LinkedIn for marketing your business? I have been using the platform for the very same reasons.

Obviously, I didn’t ace LinkedIn marketing on Day 1 – I failed multiple times before I could pin down what worked for me and what clearly didn’t work for me. Over the years, I’ve grown as a content marketer and blogger. Today, I help businesses leverage their content marketing strategy to make the most of platforms like LinkedIn.

Here’a breakdown of the best practices that consistently work for me on LinkedIn!

1. Use Hashtags:

While almost everyone in the industry will tell you that using hashtags is an outdated strategy, I tend to disagree. These are powerhouses for meeting new audiences, niches, and even industries. 

But using the wrong ones or too many can negatively impact your reach – that’s the problem. And that is also why most marketers will discourage you from using hashtags. 

The idea is simple: to strike the perfect balance between what’s popular and relevant for your niche. 

Step 1: Go to the search option and look for a broad hashtag. 

For Example: if you are working in content marketing, search for #contentmarketing and find out how often the hashtag is used and how many users are following the same. 

Step 2: From the broad hashtag, find 3 to 5 hashtags that can reach the people you want to talk to. Ensure the number of people who follow these hashtags can vary.

Don’t get fixated on hashtags with a larger following since less popular hashtags will narrow your TG down to people who will ACTUALLY interact with your content. 

2. LinkedIn Page Vs. LinkedIn Profile: Before Using Any, Know The Difference

In the world of LinkedIn marketing, a LinkedIn profile and a page serve different purposes. While both work for the algorithm, there are other tools to leverage each for growing your audience. 

Both these entities can come together to create a fantastic marketing workflow. What makes a profile unique, however, is the opportunity it offers to have private conversations with others on the platform. 

For example, if you work in sales directly or prefer taking personalized approaches for business growth, it is best to use your profile to make the most of the platform. 

In addition, list yourself as an employee in your business – that way, anyone who lands on your LinkedIn profile can also visit your business page. 

3. Create Content Of Varying Lengths:

Long rags-to-riches or failure-to-success stories capture readers’ attention and increase the time people spend on your content. At the same time, short content packs a bold punch on the platform. 

I have tried doing only one kind of content – and it rarely works until you are a Neil Patel. In that case, even your bedtime routine would have garnered views. While posting only long-form content, my audience found it too exhausting to read everything I posted. In contrast, when I started posting only short-form content, I was criticized for posting content that lacked depth. 

So, it is best to strike the right balance while planning your content – a healthy mix of long and short content forms. Also, most people neglect using images or videos in their content on the platform and focus on posting text-based content only.

Content with photos receives 2x more engagement than content with no visuals. Additionally, content with larger visuals witnesses a 38% increase in click-through rate. Also, as compared to videos, live streams get 24 times the comments and 7 times the reactions. 

As a result, it is best to create content of varying lengths and formats for the most effective results. The idea is to ensure your audience is excited to discover what you publish next on the platform.

4. Share External Content On LinkedIn:

While other social media platforms like Instagram do not support external links to websites and blogs, LinkedIn’s algorithm is very much on board with external links. This means you can easily share your blogs on the platform and build credibility. 

If your content adds value to your target audience, you can use LinkedIn to expand your network. 

Let me clarify – the content you share on the platform (even those posted on other websites) doesn’t necessarily have to be written by you. Remember – whatever you share must be relevant to your niche and add value. 

Pro Tip: If you are sharing content created by someone else, it is best to tag the creator on LinkedIn. If the creator comments under the post or reshares the same, your profile will get traction from their audience. 

Case 1: How To Do LinkedIn Marketing? (3 Mandatory Pointers In Detail)

Creating a LinkedIn account and setting up a business page is the first step in your LinkedIn marketing journey. 

Once you have an account and page set up, work towards optimizing it by leaving no box empty in the information segment. All you need to do is be active and consistent with your postings and engagements. 

Follow the steps mentioned below and grow your business on LinkedIn.

1) Build Your Network With Relevant Connections

On LinkedIn, you are nothing without your network full of connections. Connect with relevant people from your industry and engage consistently. 

A good LinkedIn marketing plan always involves your network, which, if used well, can generate leads organically. After some time on the platform, you will connect and engage with potential clients. 

Take advantage of LinkedIn’s remarkable targeting feature to find relevant people from your industry. The platform’s targeting feature is unique because you can target people based on their location, company size, and even job roles – that sounds impressive, doesn’t it?

2) Post-Top-Quality Content….And Go Viral

Top quality content on LinkedIn usually involves two concepts. First, your content should either talk about solving a problem and how to execute a task or establish yourself as a leader in your niche. This is nothing more than basic psychology, and it effectively drives more people toward your content and, in turn, your business.

If you have an excellent marketing LinkedIn background, you will know how easily your content can go viral on the platform. If your post begins to get momentum, the platform simply puts a spotlight on it, and the post gets more attention from users. This is a great way to connect with users in a way your blog or website could never have. 

3)A Number’s Game

One of the keys to successful LinkedIn marketing is treating the platform and its marketing features like LinkedIn marketing news as an interesting number game – it’s scientific and has nothing to do with creativity. 

If you treat it as a fun number game once a week, you will soon start reaping the benefits of this successful platform. 

For instance, it is easy to target your ideal audience using LinkedIn’s extensive filters, and then connecting with these people is even more simple. If you send 20 connection requests, chances are 11-12 will get accepted, depending on your popularity on the platform. 

Market Your Business On LinkedIn:

It took me quite some time to find out how to make the most of LinkedIn for my professional requirements. I used the platform for several years before I landed my first legit client from the platform. 

The not-so-secret behind my success on the platform was learning how to authentically interact with people. Even when I cannot post on LinkedIn consistently, I know how to leverage polite, to-the-point direct messages for favorable replies.

Moreover, everyone will tell you that LinkedIn Groups are obsolete – but joining groups lies at the core of my LinkedIn marketing strategy. It is a great way to market yourself especially if you are in the service industry like me. 

With several additions and updates shortly, I cannot wait to witness how LinkedIn continues to grow as an integral marketing platform. It’s the right time to jump on board and start experimenting on the platform – to expand your professional network and reach new horizons. 

Read Also:

• Top 15 LinkedIn Competitors In 2025
• LinkedIn Can Now Catch Fake Profiles Using Its New AI Image Hunter
• Tips Of Finding The Best Time To Post On Linkedin