SEO Tools: The Complete List

The guide presented below consists of all SEO tools that will help you in developing your SEO strategy. However, most pay-per-click experts like ppcprofessionals.com agree that if profitability is your main target, the best strategy is to run PPC management services to find out which of your keywords convert the best. These tools are many and they can help you with link building, keyword research, technical SEO, backlink services, content optimization, and rank tracking. All you need to do is to filter through the list to choose the tool that fits your requirements. From this list, you can access tools that are premium, free, or paid.

Link Building Tools

AuthoritySpy (Paid) | Link Building

The design of AuthoritySpy is for helping you to locate top influencers in your space. It discovers the movers and shakers by searching places like Followerwonk, Twitter, and AllTop.

Official Website: http://authorityspy.com

Buzzstream (Paid)  |  Link Building

If you are using a team to do a scale outreach, you require the services of a tool like buzzstream. Why do you need this tool? Because it makes the link building and email outreach messy job organized and streamlined. All you need to do is to checkout their email-finding and prospecting features.

Official Website: http://buzzstream.com

Check My Links (Free)  |  Link Building

If you are using the moving man method to do broken link building, you need to consider using Check My Links tool. With a single button click, this extension of chrome checks any webpage for broken links easily.

Official Website: https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf?hl=en-GB

Citation labs’ broken link finder (Paid) |  Link Building

Instead of looking for broken links on each page, the broken link finder tool will help in searching the web for them. All you will do is to key in a keyword and the tool will search the internet for the broken links and you will have them without a lot of effort. You can then hit the way back machine up to see the content so that you can create something that is better or similar. This feature is cool because you can sort the results depending on the number of people who are linked to the broken link.

Official Website: http://www.brokenlinkbuilding.com

Citation labs’ link prospector (Paid) |  Link Building

This tool is an industrial-level A opportunity finder. The link prospector will scan the web for link building opportunities like guest posts, resource pages, news sites, blogs, and much more.

Official Website: http://linkprospector.citationlabs.com/

Dibz (Paid) |  Link Building

Dibz is a cool tool for link prospecting. You will just have to enter the link you would like to build like resource page backlinks and it will get to work to find linking opportunities.

Official Website: https://dibz.me

Domain hunter plus  (Free) |  Link Building

This tool is similar to the Check My Links tool. However, this tool checks to find out if the domain of the broken link is available for registration. This feature is cool in theory because it is not easy to find free domains while using it. The reason behind it being that the authoritative domains usually get scooped up quickly. This tool is still helpful for the moving man method or broken link building.

Official Website: http://netvantagemarketing.com/about/domain-hunter-plus

Free broken link checker (Freemium) |  Link Building

The free broken link checker checks the website for broken links. It is helpful for carrying out link building.

Official Website: http://www.brokenlinkcheck.com/

GroupHigh (Paid)  |   Link Building

GroupHigh is an advanced software for blogger’s outreach. Despite having a lot of laundry features, it is quite easy to use. You will just have to enter several keywords to see the keywords of your industry. Then filter by domain authority and the last post-date to filter the list of bloggers that are worth reaching. You will reach them and be able to track the results within the platform.

Official Website: http://www.grouphigh.com/

GuestPost Tracker (Paid)  |  Link Building

GuestPost Tracker is a large database that has over one thousand websites that accept guest posting. This tool gives you the allowance to track the sites you have submitted. The sales copy you get puts emphasis on the notion that the sites on this list are not part of the PBN. When you decide to have a look at the sites, you will realize that they are legitimate.

Official Website: https://www.guestposttracker.com/

HARO (Help a Reporter Out) (Freemium)  |  Link Building 

Do you desire to get backlinks from The Wall Street Journal or The New York Times? You have the option of hiring an expensive PR firm or use HARO. Help a Reporter Out is a dating service that connects journalists with sources. In the event you hook a journalist up with a stat or nice quote, you will get a reward with a link or mention. To get a single mention, you require a bit of grinding but the links you get are solid gold.

Official Website: http://www.helpareporter.com/

Inky Bee (Paid)  |  Link Building

Inky Bee is a decent blogger outreach tool. You need to enter a keyword and the Inky Bee tool will give you a list of all blogger in the industry. This tool will also allow you to sort the authority of the domain and the authority of the page. Through this way, you will focus on the big industry shots.

Official Website: http://www.inkybee.com/

JustReach Out (Freemium)  |  Link Building

Do you want to get links from WSJ and The New York Times? The first thing you need to do is to reach out to the right journalist. This tool makes the task of reaching out to the journalist quite easier than doing it manually. All you need to do is to input a keyword and this tool will populate a journalist’s list that covers the topic you desire. You also have the option of pitching journalists from within its platform.

Official Website: https://justreachout.io

Link bird (Paid)  |  Link Building, Backlink Analysis

This tool performs different tasks for you. It does keyword research, backlink analysis, rank tracking, and link building. It fires off mails when comes across new backlinks that point to your site.

Official Website: https://www.linkbird.com/en/

Link miner (Free)  |  Link Building

You can go to steroids to check My Links. Just like other tools, Linkiner checks for the broken links on the page. This extension is a free chrome tool that also shows the number of broken links that are pointing to your link. This tool is perfect for broken link building. This feature is cool because it shows the number of outbound links found on the Google SERP. Through this method, you can zero to pages that have a lot of outbound links, thus, creating link-building opportunities.

Official Website: http://pointblankseo.com/linkminer

Linkody (Paid)  |  Link Building, Backlink Analysis

Linkody tools let you move when you lose or get a backlink. It gives you information on your new backlinks like anchor text and Mozrank. This feature is cool because it emails you when your competitor gets a new link. Through this technique, you can swoop in to grab one link for yourself.

Official Website: https://www.linkody.com/

Linkstant (Paid)  |  Link Building

This feature sends you an email every time you come across a new link. You have the chance of turning this email into many links and establish a relationship by simply typing a thank you note for the linked individual. It will also help you with the identification of reputation management issues quickly for you to nip them together before blowing up.

Official Website: http://www.linkstant.com/

Marie Hayne’s Disavow blacklist (Free)  |  Link Building

If you are wondering if your link is hurting or helping your SEO efforts, you will have to upload your URL into Mari Hayne’s blacklist tool. This tool will allow you to know if your domain is on the comprehensive list of Marie’s spammy websites. In case it is, you may consider adding it the disavow file.

Official Website: https://www.mariehaynes.com/blacklist/

Muck Rack (Paid)  |  Link Building

If you would like to get backlinks and mentions from sites like Forbes and The New York Times, it is vital to start rubbing elbows with journalists. Muck Rack is an impressive PR tool that will help you locate journalists that cover the industry’s site. This tool has a hand-curated journalists tool that serves over five hundred news outlets. It also includes their up-to-date contact information, latest tweets, and columns.

Official Website: http://muckrack.com/

Ninja Outreach (Paid)  |  Link Building

Ninja outreach is a new blogger outreach tool that is impressive. All you need to do is to search for peeps that are influential and reach out to them. It also includes other outreach templates.

Official Website: http://ninjaoutreach.com/

Ontolo (Freemium)  |  Link Building

If you breathe, sleep, and eat link building, it is therefore recommended to use the Ontolo tool to look out for your requirements. It has the design of doing one thing: showing you a lot of link opportunities. All you need to do is to enter several keywords and then tell Ontolo the links that you would like to get, and Ontolo will give you a list of the opportunities you are looking for.

Official Website: http://ontolo.com/

Outreach (Paid)  |  Link Building

Outreach is a nifty content promotional tool. You just need to enter several keywords and it will scour the search engines for websites that have these topics. It comes in a package that covers many sorting features like citation flow and domain authority for you to focus on reaching out to ballers.

Official Website: http://outreachr.com/

Pitchbox (Paid)  |  Link Building

Pitchbox is an all-in-one outreach and prospecting tool. Unlike other outreach platforms that are confusing and clunky, using this tool is a breeze. You just need to enter several keywords and the tool will scan the web for the individuals to promote to and grabs their contact info automatically. Your task will just be to reach out to them and then track the results you will get.

Official Website: http://pitchbox.com/

Quick URL opener (Paid)  |  Link Building

When you are doing link building in bulk, you will have to use tools that open big lists of URLs at once. The quick URL opener tool is the best free tool for this purpose in the market.

Official Website: http://quickurlopener.com/

Remove’em (Paid)  |  Link Building

This tool is at the pro-level when it comes to removal. It comes in handy when you get hit by the manual “unnatural links” or Google Penguin penalty. The R-score evaluates all the backlinks you have and gives you info on the ones that are bad. This tool makes sorting through thousands of links easy.

Official Website: http://www.removeem.com/

Rmoov (Freemium)  |  Link Building

Rmoov is among the best link removal tools found in the market. It has a lot of useful features packed in it like finding the contact info of the site owner and generating link removal templates automatically.

Official Website: https://www.rmoov.com/index.php

ScrapeBox (Paid)  |  Link Building, Keyword Research, Backlink Analysis

This tool is a self-proclaimed swiss-army knife of search engine optimization. Although the purpose of building this tool was blackhat, it can be useful when you want to carry out white hat link-building activities like finding contact information, link prospecting, and keyword research.

Official Website: http://www.scrapebox.com/

Siege media embed code generator (Free)  |  Link Building

You can use this tool as your favorite infographic embed code generator. You will like the way you will be able to specify the dimensions of an embed code box.

Official Website: https://www.siegemedia.com/embed-code-generator

Similar content prospecting tool (Free)  |  Link Building

This tool gives you a list of over one hundred and twenty pages of content that link out to content that is similar to the one on your topic. This list gives you the opportunity to identify your link prospects.

Official Website: https://skyrocket.digital/similar-content-prospecting-tool/

YourOutreach (Freemium)  |  Link Building

This software outreach program is brand new in the market and comes in a bundle of pre-built campaigns that are promising.

Official Website: http://youroutreach.com/

Technical SEO Tools

All in One SEO Pack (Freemium)  |  Technical SEO Tools

These tools give an alternative to the Yoast Search Engine Optimization plugin

This all-in-one SEO pack has several unique features that are different compared to Yoast. The features include canonical tag support, auto-generated description tags, and a bad bot blocker.

Official Website: https://wordpress.org/plugins/all-in-one-seo-pack/

Bing webmaster tools (Paid)  |  Technical SEO Tools, Keyword Research, Backlink Analysis

Just as expected from bing, the bing webmaster tool is good but not when you compare it to the google search console. However, if bing is crucial to you, this tool gives you all the information you require about the visibility of your site in Bing. It is surprising to note that Bing has a robust keyword research tool because it can give the keywords that the GKP can never avail.

Official Website: http://www.bing.com/toolbox/webmaster

Botify (Paid)  |  Technical SEO Tools

Botify is a straightforward and clean site auditing tool. It provides data on the loading speed of the site, click depth, and HTML errors.

Official Website: https://www.botify.com/

Bright local (Paid)  |  Technical SEO Tool, Rank Tracking, Backlink Analysis

This tool is excellent for doing comprehensive local SEO site audits. It is perfect for finding incorrect or duplicate citations that are floating over the internet. This tool is helpful if you changed your address recently or you want to ensure that the NAP citations around the web are consistent.

Official Website: https://www.brightlocal.com/

Browseo (Free)  |  Technical SEO Tools

Browseo is a nifty tool which reveals how the search engine spider views your site. If you check the screenshot out, you will realize that the search engine spider views your site differently than the way human beings do.

Official Website: http://www.browseo.net/

Clusteric (Paid)  |  Technical SEO Tools

This tool is a bit clunky to use but it provides a lot of features like competitor analysis, site audits, search visibility, and much more.

Official Website: http://clusteric.com/

DareBoost  (Freemium)  |  Technical SEO Tools

DareBoost is a good site performance testing tool. This tool not only sizes up the loading speed of your site but also tells you how to exactly fix issues that are slowing the performance of your site.

Official Website: https://www.dareboost.com/en/home

DeepCrawl (Paid)  |  Technical SEO Tools

This tool lives up to its name. it scans all pages of your site and provides a comprehensive report which lists out the number of H1 tags that are on each of your pages, broken internal links, no indexed pages, and much more. Additionally, it tells you if the Twitter card descriptions you have are too long.

Official Website: https://www.deepcrawl.com/

EasyRedir (Paid)  |  Technical SEO Tools

This tool makes traffic redirection between different domains easy. All you need to do is enter the URLs you would like to send people to and from, and this tool will give you the DNS information that will use to manage all the redirects.

Official Website: https://www.easyredir.com/

Forecheck (Paid)  |  Technical SEO Tools

This tool crawls into your site to uncover the issues that might be holding you from getting onto the first page of Google results. It also codes its report with colors to know the issue that you will have to start with.

Official Website: http://www.forecheck.com/

Google Analytics (Free)  |  Technical SEO Tools

You need the Google analytics tool if you are serious with SEO. This tool is cool because when you go to Acquisition, then Search Console, and then landing page, you will access pages that have the most clicks and impressions from Google. You will have to look at the to find your page that gets the best click-through rate. Then you have to apply elements from the description and title tags to pages that get bad controls. You will start seeing your organic traffic moving up.

Official Website: http://www.google.com/analytics/

Google Analytics referrer spam killer (Free)  |  Technical SEO Tools

When you link the free spam killer tool to your google analytics, it will add filters to your account to remove more than one hundred known spammy referrer sites from your referring domain lists. Through this method, your GA data will remain as clean.

Official Website: https://www.adwordsrobot.com/en/tools/ga-referrer-spam-killer

Google mobile-friendly test (Free)  |  Technical SEO Tools

Recently, Google started to downrank sites that are not mobile-friendly. How will you know if there is a page on your site that is in this category? You just need to enter your URL in this tool and you will get the right answer from the Big G.

Official Website: https://www.google.com/webmasters/tools/mobile-friendly/

Google PageSpeed Insights (Free)  |  Technical SEO Tools

You need to understand that Google uses the loading speed of your site as a factor of ranking. The Google PageSpeed Insights will tell you if the search engine is seeing your site as being snail-slow or lightning fast. It also gives you actionable suggestions that will help you and your web developer to speed things up.

Official Website: https://developers.google.com/speed/pagespeed/insights/

Google Search Console (Free)  |  Technical SEO Tools, Rank Tracking

The Google Search Console comes with many helpful tools from Google. You will see if you have a duplicated metadata, the number of pages you are indexing, security queries, and much more. If you want to get the keywords list you are ranking for, you will go to “search traffic” and then the “search analytics.” You will then have to sort by position so that the number one keywords remain on top.  You will have to scroll downwards until when you get where you are ranking in the google search results. The pages that are within the first twenty-five places can be improved with the right SEO practices.

Official Website: https://www.google.com/webmasters/tools/home?hl=en

Google XML sitemaps (Freemium)  |  Technical SEO Tools

The WordPress plugin that creates sitemaps that are friendly to the SEO is available for your use automatically. Conversely, if you are using the Yoast SEO plugin, you do not need the Google XML sitemap because it does the same thing.

Official Website: https://wordpress.org/plugins/google-sitemap-generator/

GTmetrix (Free)  |  Technical SEO Tools

While Google Page Speed insights checks the code of your site, the GT Metrix takes the responsibility of loading the site. When you want to judge the loading speed of your site, you need to defer to GTmetrix. It will also give you the recommendations of how to make your site be up to speed.

Official Website: https://gtmetrix.com/

HeadMasterSEO (Freemium)  |  Technical SEO Tools

Are you interested in knowing if your 301 redirects have been set up in the correct manner? How about your canonical URLs? Maybe you are not sure if the robots.txt files are blocking the search engines from indexing the pages. The HeadMasterSEO tool allows you to check these issues on large URL lists with ease.

Official Website: https://headmasterseo.com/

Hreflang Tags Generator tool (Free)  |  Technical SEO Tools, Content Optimization

The aleyda’s excellent tool does the job of Hreflang tags with ease.

Official Website: http://www.aleydasolis.com/en/international-seo-tools/hreflang-tags-generator/

Kill Duplicate  (Paid)  |  Technical SEO Tools

Do evil individuals steal your content? It is quite possible for them to lie to you. If you want to prevent this in a proactive manner, Kill Duplicate will scan the web for content thieves. This tool is cool but requires some UX work.

Official Website: https://www.killduplicate.com/en

LinkPatrol  (Paid)  |  Technical SEO Tools

This tool is interesting as a WordPress theme because it shows you all external links you have to the website. This tool is cool because if you want to nofollow or remove several links to the site, you just need to use LinkPatrol to make this a success. All you need to do is to select a domain name that you want to nofollow or remove and LinkPatrol will help you out with them.

Official Website: https://linkpatrolwp.com/

Lipperhey  (Freemium)  |  Technical SEO Tools, Content Optimization

This tool makes an analysis for any technical issues your site may have and provides a basic analysis of SEO content.

Official Website: https://www.lipperhey.com/en/

Map broker XML Sitemap Validator  (Free)  |  Technical SEO Tools

This tool is free and helpful and ensures that you have a sitemap that is valid. This sitemap validator also double check if the links in the sitemap are functional.

Official Website: http://ipullrank.com/tools/map-broker/

Microdata Generator (Free)  |  Technical SEO Tools

The microdata generator makes the creation of the local SEO schema quite easy. This tool is perfect for your local business or your local SEO customers. You are required to enter your basic info like opening hours, phone number, and address and you will be set to go.

Official Website: http://microdatagenerator.org/

On crawl (Paid)  |  Technical SEO Tools

OnCrawl is a robust auditing tool. Like many others, this software gives you data on SEO issues, site performance, page depth, and duplicate content.

Official Website: http://www.oncrawl.com/

Open SEO Stats (Free)  |  Technical SEO Tools, Content Optimization

This tool is a nifty extension of chrome that provides you with fistfuls of critical data with a single button push. You will have the ability to see indexed pages, Alexa ranking, whois, page speed, on-page SEO, and much more.

Official Website: https://chrome.google.com/webstore/detail/open-seo-statsformerly-pa/hbdkkfheckcdppiaiabobmennhijkknn

Penguin tool (Free)  |  Technical SEO Tools

Are you wondering if your website got a ding from the penguin, panda, or any other penalty from Google? The penguin tool is outstanding as it will help you to understand what you require. You need to link up this tool with your Google analytics and you will know if your traffic dip took place when there was a major update.

Official Website: http://www.barracuda-digital.co.uk/panguin-tool/

Plugin SEO (Paid)  |  Technical SEO Tools, Content Optimization

The free and fast on-page SEO analysis tool provides you with the recommendations of patching up any issues that may be on your page.

Official Website: https://www.pluginseo.com/

Raven tool (Paid)  |  Technical SEO Tools,  Content Optimization

Raven tools are pro-level tools that are designed for agencies that carry out digital marketing. These tools have the best features you can ever use when managing your advertising agency activities. Unlike other auditing tools, Raven shows you what you need to do to fix all SEO issues that the site may have.

Official Website: http://raventools.com/

Referral ghost spam remover (Free)  |  Technical SEO Tools

Is the referral ghost spam remover messing with your google analytics data up. This tool is perfect for filtering spam bots by creating a GA segment that ignores traffic from sites with spam.

Official Website: https://loganix.net/rst-lander/

Rel nofollow checkbox (Free)  |  Technical SEO Tools

The rel nofollow checkbox WordPress plugin allows you to set links in your site easily.

Official Website: https://wordpress.org/plugins/rel-nofollow-checkbox/

Screaming frog SEO log file analyzer (Freemium)  |  Technical SEO Tools

Many technical search engine optimization tools can scan URL lists and give you a report on opportunities and errors it has found. The thing that makes the screaming frog SEO log file analyzer different is the aspect of analyzing your log files. Through this method, you will be able to find out how bots from Bing and Google interact with your site and the frequency of the interaction. This tool is useful when you are running a site that has thousands of pages.

Official Website: https://www.screamingfrog.co.uk/log-file-analyser/

Screaming frog SEO spider (Freemium)  |  Technical SEO Tools

The screaming frog SEO spider is among the first technical tools of SEO and are still in use until now. It is great for identifying technical issues that are holding your site from getting to the first page. The free version of this tool still functions well. However, if you are interested in getting down and dirty, you need to consider purchasing the full paid version.

Official Website: http://www.screamingfrog.co.uk/seo-spider/

Search analytics for search (Free)  |  Technical SEO Tools

Do you wish to see the google console data for the last ninety days? It is quite impossible but if you have the search analytics for search add on, you will view the data. You just need to add to google sheets, authorize it with the GSC, and you can view the data you want.

Official Website: https://chrome.google.com/webstore/detail/search-analytics-for-shee/ieciiohbljgdndgfhgmdjhjgganlbncj

SEO & website analysis (Free)  |  Technical SEO Tools,  Content Optimization

The SEO and website analysis tool is a free chrome extension that provides crucial SEO data from within the browser. You just need to click on the button and the website and SEO analysis will analyze the basic metrics of SEO of your site. However, this tool hooks you up with other helpful data like the loading speed of your site and if it is mobile optimized.

It is possible to use this extension for your site. However, this tool is better for carrying out competitor analysis because it shows Twitter and Facebook pages of your site, the technology being used, and the traffic estimates within the browser.

Official Website: https://chrome.google.com/webstore/detail/seo-website-analysis/hlngmmdolgbdnnimbmblfhhndibdipaf?hl=en

SEO friendly images (Freemium)  |  Technical SEO Tools

Do you possess images on your website that are missing titles and al test? Now you can add that data one-by-one or you could consider using this plugin. SEO friendly images wordpress tool grabs the file name of the image and converts it into the image’s title and alt text.

Official Website: http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images/

SEO monitor (Paid)  |  Technical SEO Tools,  Rank Tracking

This tool is a one-stop dashboard for the performance of your SEO. This tool is cool because it smashes Google Analytics data together with your rankings, and helps in solving non-provided issues. It is very helpful in discovering keywords that will help you in conversion. Through this method, you will be able to put a lot of SEO muscle behind the keywords of choice.

Official Website: http://seomonitor.com/

SEO site check-up  (Paid)  |  Technical SEO Tools, Content Optimization

SEO site checkup tool is easy to use during auditing. It also provides uptime reports, site speed, and backlink analysis data recommendations. The white-label data for digital marketing firms looks sharp.

Official Website: http://seositecheckup.com/

SEO browser (Freemium)  |  Technical SEO Tools

This tool is simple for seeing your website from the search engine spider’s eyes.

Official Website: http://seo-browser.com/

SEObility (Freemium)  |  Technical SEO Tools, Content Optimization

This tool is perfect for auditing your site. It has page levels that reveal pages that are deep the architecture of your site. Pages which are a lot of clicks away from the homepage become hard to get an indexing. This feature is helpful in finding these pages and help you get them close to your homepage.

Official Website: https://www.seobility.net/en/

SEOmator (Paid)  |  Technical SEO Tools

SEOmator is a robust auditing software that has a lot of boatloads of data regarding the health of your site.

Official Website: https://seomator.com/

SERPmetrics (Paid)  |  Technical SEO Tools

SERPmetrics will give you answers on the changes of the index of everybody in Google. If you want to see the volatility of google in the past thirty days, you need to get to this tool and you will have all the data you require.

Official Website: http://serpmetrics.com/flux/

Simple Htacess redirect and rewrite generator (Free)  |  Technical SEO Tools

To say the truth, technical SEO can be a nightmare that is confusing when it comes to redirects. Fortunately, this tool ensures that your redirects are correctly set up before rolling them out.

Official Website: http://www.aleydasolis.com/htaccess-redirects-generator/

Site analyzer (Paid)  |  Technical SEO Tools, Content Optimization

The site analyzer is an auditing tool of high quality. The cost of auditing the pages can be quite steep but the tool will hook you up with tones of data that is helpful in terms of page optimization.

Official Website: https://www.site-analyzer.com/

Site condor (Paid)  |  Technical SEO Tools

The site condor is an auditing tool with a lot of depth. If there exist a potential issue with your site like a title tag that is long or a broken link, this tool will identify it. These issues might be overwhelming at the start. However, this tool has tones of information and recommendation buttons that tell you the technique you can use to fix the problems.

This feature is cool because it visualizes the structure of your link. It is perfect for showing how authority is flowing through your site.

Official Website: https://www.sitecondor.com/

Siteliner (Freemium)  |  Technical SEO Tools

Siteliner is a very fast technical SEO scanner. It is crucial for identifying content that is duplicate on your website.

Official Website: http://www.siteliner.com/

Topvisor (Freemium)  |  Technical SEO Tools

This tool is helpful when you are taking charge of the technical SEO of several distinct sites. With several clicks, you can identify opportunities and issues across over ten different domains. The major downside of this tool is that it has a steep learning curve as a result of its confusing UI.

Official Website: https://topvisor.com/

Varvy SEO (Free)  |  Technical SEO Tools

Varvy SEO tool is easy-to-use and clean audit tool. You need to input a URL and this tool will give out info within seconds. You will specifically see the technical issues of your site, recent mentions of Twitter and Facebook, external links, social shares, and much more.

Official Website: https://varvy.com/tools/

Webbe SEO spider tool (Free) | Technical SEO Tools

This tool is a free SEO software that provides you with in-depth info on the technical health of your site. It is quite similar to the screaming frog but has extra features like the ability to filter results and graphs.

Official Website: https://www.eebew.com/spider/

Website penalty indicator (Free)  |  Technical SEO Tool

Are you wondering if you got a penalty from Google? The website penalty indicator is available to give you the required insights. This tool will line up your organic traffic alongside penalties from Google like the phantom update and mobilegeddon.

Official Website: http://feinternational.com/website-penalty-indicator/

Whitespark (Paid)  |  Technical SEO Tools, Link Building, Content Optimization

If you are doing local SEO for your customers, it is crucial to have white spark in your debut. You will find thousands of Nap citations through a few clicks and reverse the citations of your competitor with ease. This feature is cool because it has offline tracking turns of information into online data you can use to double the aspects that are functional. It integrates with Google analytics seamlessly.

Official Website: http://www.whitespark.ca/

Woorank (Paid)  |  Technical SEO Tools, Content Optimization

Woorank is a top-notch site analysis tool that gives you info on everything you need to know about the health of your site.

Official Website: https://www.woorank.com/

Yoast SEO plugin (Freemium)  |  Technical SEO Tools, Content Optimization

This tool is the number one SEO plugin because it works. It is also the main plugin used at backlinko. The bulk editor features in Yoast allows you to edit dozens of pages with a single click. It is very helpful if you have duplicate content on your website.

Official Website: https://yoast.com/wordpress/plugins/seo/

Zadroweb SEO editor (Paid)  |  Technical SEO Tools

Zadroweb SEO editor is a free audit tool that gives a deep overview of your website.

Official Website: https://zadroweb.com/seo-auditor/

Keyword Research Tools

AdWord and SEO keyword permutation generator (Free)  |  Keyword Research Tools

If you are shopping for a novel mode of discovering new keywords, it is crucial to try smashing words together and see the thing that will happen. Creating permutations of keywords is a classic technique that a few people use in the SEO industry. With the help of the Dan Zambonini permutation tool, you will get the best results that you are looking for in the industry.

Official Website: http://seo.danzambonini.com

Answer The Public (Free)  |  Keyword Research Tools

This tool combines the question scraper with Google autosuggest scraping. Therefore, if you would like to know the questions that your target clients are typing in Google, you need to type the keyword in this tool and you will have all the answers.

Official Website: http://answerthepublic.com/

Other

FAQfox (Free)  |  Keyword Research Tools

This tool is good for question scraping. You will like how you will be using the sites that this tool scrapes. Therefore, if there exists a particular site that your audience is focusing on like Reddit, you need to ask this tool to search the site.

Official Website: http://faqfox.com/

FreshKey (Paid)  |  Keyword Research Tools

FreshKey is among the best keyword research tools in this list. This tool generates a lot of keyword ideas through scraping Amazon, Google Market, Bing, Ebay, and much more. While many tools require monthly subscriptions, this tool requires a one-off subscription of forty-nine bucks.

Official Website: http://freshkey.com/

Google correlate (Free)  |  Keyword Research Tools

This tool is underrated but comes direct from Google. This tool is simple. It gives you a list of keywords that have the likelihood of being searched together.

Official Website: http://www.google.com/trends/correlate

Google keyword planner (Paid)  |  Keyword Research Tools

This is the only google tool that will give you data from the mouth of the horse. This tool will tell you how likely an individual is going to search for the keyword and the chances of purchasing an item from you.

Official Website: https://adwords.google.com/KeywordPlanner

Google Location Changer (Paid)  |  Keyword Research Tools

This tool shows you the SERPs for your area even though you are not living there. It is crucial for sizing the campaigns that appear on the first page.

Official Website: https://serps.com/tools/google-search-location/

Google trends (Free)  |  Keyword Research Tools

You need to check this tool before pulling strings on any keyword. The reason behind this reasoning is knowing if your keywords is getting more popular. You may risk optimizing your page around a dying keyword if you skip this tool. All you need to do is to scroll down the page to check the queries. These keywords are related and you need to pop them into the GKP to see if they fit.

Official Website: https://www.google.com/trends/

GrepWords (Paid)  |  Keyword Research Tools

This tool is solid and reasonably priced as a keyword research tool that has an excellent question scrapper. The divergent feature in this tool shows the times of the year when particular keywords will tend to spike. For instance, if you want to see the gift card keywords that come up around Christmas, this tool will sort you out.

Official Website: http://grepwords.com/

HitTail (Paid)  |  Keyword Research Tools

This tool does two things in the perfect manner

It shows the keywords that will bring you a lot of traffic and gives you keyword suggestions that no other tool can give you.

Official Website: https://www.hittail.com/

Imforsmb.com’s bulk keyword generator (Paid)  |  Keyword Research Tools

If you are doing SEO for your local clients, this tool will become handy when finding the keywords that potential customers might be searching. For instance, if you tell the tool that you customer is a Boston plumber, you will get more than forty keywords that customers might use in the search engine.

Official Website: http://www.imforsmb.com/tools/bulk-keyword-generator/

iSpionage (Freemium)  |  Keyword Research Tools

This keyword research tool is similar to SEMrush. It has SEO features that are focused towards peeps that do PPC. The share of voice feature tells you the organic traffic that each page gets across different search engines.

Official Website: https://www.ispionage.com

JAAXY (Freemium)  |  Keyword Research Tools

Jaaxy is a keyword research tool that is easy to use that specializes in spitting keywords that are closely related. This tool is nice.

Official Website: http://www.jaaxy.com/

Keyword combiner (Free)  |  Keyword Research Tools

The design of this tool is for the Adwords. However, it is a great tool for finding keywords that are useful for SEO. You just need to input a few keywords and this tool will smash them up together. You will then have to upload them into the GKP to ascertain their volume.

Official Website: http://web.forret.com/tools/adwords.asp

Keyword revealer (Freemium)  |  Keyword Research Tools

The keyword revealer is a typical research tool with a keyword tree feature. This tool will show you keyword ideas in the form of a tree. When you select a branch in the tree, you will access new branches.

Official Website: http://www.keywordrevealer.com/

Keyword snatcher (Paid)  |  Keyword Research Tools

The keyword snatcher will give you more keyword ideas than any other tool in the market. The reason being that it finds the keywords from different places like Amazon Ebay, yahoo, and much more. You can generate close to fifteen thousand words with a single search. The downside of this tool is that it does not show the number of individuals who are searching for the keywords it is spitting out. You will have to input the keyword in the GKP to find out the search volume information.

Official Website: http://keywordsnatcher.com/

Keyword tool dominator (Paid)  |  Keyword Research Tools

The keyword tool dominator scrapes autocomplete suggestions from websites like YouTube, Etsy, Amazon, and much more.

Official Website: http://www.keywordtooldominator.com

Keyworddit (Free)  |  Keyword Research Tools

Keyworddit is among the most favorite keyword research tools. It brings up those keywords that would be hard to find with any other tool. Instead of giving seed keywords, it presses Reddit to give those ones that are common in the market.

Official Website: https://www.keyworddit.com/

KeywordIn (Free)  |  Keyword Research Tools

This tool mashes up seed keywords to come up with hundreds of new keywords. You will just pop the keywords in the GKP to see if people are using them.

Official Website: https://keywordin.com/keyword-generator.php

Keywords Everywhere (Free)  |  Keyword Research Tools

Keyword Everywhere is a chrome extension that is also available for Firefox and it dynamically inserts research info of keywords in the sites you are visiting.

Official Website: https://keywordseverywhere.com/

KeywordSpy (Freemium)  |  Keyword Research Tools

Keywordspy is a decent. While it might be quite dated, it is still functional. This tool works in the similar way like the SEMRush because you need to enter the keyword into the tool and you will see the keywords the site is using to rank. However, SEMRush tool is way too superior.

Official Website: https://www.keywordspy.com/

KeywordTool.io (Freemium)  |  Keyword Research Tools

The KeywordTool.io tool scraps Google autocomplete results. Even though Google says that they will be restricting access to autocomplete, this tool seems to find a way around the same. This tool will give you a lot of suggestions that you cannot find from any other tool.

Official Website: https://keywordtool.io/

Kwfinder.com (Freemium)  |  Keyword Research Tools

This tool is the best alternative to the GKP. You just need to pop the keyword and you will have the search volume, first page competition data, and estimated bid within seconds.

Official Website: https://keywordtool.io/

Long-tail pro (Paid)  |  Keyword Research Tools

It is an easy to use research tool. You just need to enter the keyword and you will get suggestions. It is simple and effective.

Official Website: https://www.longtailpro.com/

Power Suggest Pro (Paid)  |  Keyword Research Tools

This keyword research tool is based on the desktop. All you need to do is to enter the keyword and you will have the right number of ideas coming from different search engines like Wikipedia and Google. You will get a list of the common terms people are using in the search engines. It is useful when you are looking for new keyword ideas.

Official Website: https://www.powersuggestpro.com/

SECockpit (Paid)  |  Keyword Research Tools

This tool is the most advanced in the market. You need to enter the keyword and you will get suggestions, just like with the other tools. However, this tool can do more than just giving you a list of related keywords. It can give you keywords that are competing. This will also give you those keywords that have a minimum CPC in the Adwords. It will also give you the keywords which have Amazon, YouTube, or Ebay in the first page.

Official Website: https://secockpit.com/

Seed Keywords (Free)  |  Keyword Research Tools

Many people enter seed keywords in the GKP that they get from the air. However, with this free SEO tool, you will be able to locate what individuals are typing in the search boxes. All you have to do is to create a scenario and ask individuals what they search regarding the situation.

Official Website: https://www.seedkeywords.com

SEMRush (Freemium)  |  Keyword Research Tools, Technical SEO

There is no way you can live without this tool. Unlike other keywords research tools, this tool works by telling you top keywords of your competitors. Therefore, rather than grinding in GKP, you just need to get the URL of your competitor into this tool and you will get the list of all the keywords they are ranking for.

Official Website: https://www.semrush.com/

SEO book’s free SEO tools (Free)  |  Keyword Research Tools

The SEO book has many helpful software tools that focus on keyword research and technical SEO. Their keyword suggestion gadget is the best in the market. It is quite easy to use and will give you the info you are looking for quickly.

Official Website: https://tools.seobook.com/

serpIQ (Paid)  |  Keyword Research Tools

serpIQ is a decent research keyword tool. When using this tool, you will realize that they are not the keywords you are getting are not the same as the old ones that are similar to the other research tools. The competitor analyzer tools measure the competitiveness of the ranks of the keywords.

Official Website: https://serpiq.com/

Serpstat (Freemium)  |  Keyword Research Tools

This tool underwent a lot of overhauling. It remains an excellent tool for brainstorming keywords. It generates many keywords just like before. However, the updated version of this tool provides additional data like competition, search volume, and much more. This feature will give you the questions that people are asking around distinct topics.

Official Website: https://serpstat.com/

SimilarWeb (Freemium)  |  Keyword Research Tools

This tool gives you the bird’s eye view of the figures of your competitors’ engagement metrics, organic keywords, and much more. The similar sites feature will show you sites that are closely related to the competitor or you. It helps in finding new outreach opportunities.

Official Website: https://www.similarweb.com/

Soovle (Free)  |  Keyword Research Tools

This tool is free and pulls autocomplete suggestions on several different sources like Wikipedia, Google, YouTube, and much more.

Official Website: https://www.soovle.com/

SpyFu (Freemium)  |  Keyword Research Tools

The classic PPC tool of this software has many SEO-focused features. It is a keywords competition feature that is among the best in the market. The keyword combat uncovers keywords that very few competitors are ranking for. In case those sites have similar authority, you get a reason enough to leapfrog your competitors with amazing link building and content.

Official Website: https://www.spyfu.com/

StoryBase (Freemium)  |  Keyword Research Tools

This tool is a longtail research tool. You need to enter the keywords and you will have questions and phrases which people use to describe an online topic.

Official Website: https://www.storybase.com/

Suggestion Keyword Finder (Free)  |  Keyword Research Tools

This tool is perfect for brainstorming keywords. It spits out unique keywords when you are testing certain keywords.

Official Website: https://tools.seochat.com/tools/related-keywords-tool/

TermExplorer (Paid)  |  Keyword Research Tools

This tool gives you thousands of ideas of keywords and doing a thorough competition info.

Official Website: https://termexplorer.com/Public/

UberSuggest (Free)  |  Keyword Research Tools

Google first scraped this tool as it was autocompleting data. It makes the job done at the end of it all.

Official Website: https://ubersuggest.org/

Webtexttool (Freemium)  |  Keyword Research Tools

This is a hybrid content optimization and keyword research tool. This tool is cool because the overall feature allows you to know the keywords with the best ratio of competition and search volume.

Official Website: https://www.webtexttool.com/

Wordstream’s free keyword tools (Free)  |  Keyword Research Tools

Although the wordstream’s free keyword tools are perfect for AdWords, these tools are helpful when uncovering keywords that other tools cannot show. The keyword niche finder feature smashes keywords together. Using this tool will ensure that you get keywords that do not come from the other tools.

Official Website: https://www.wordstream.com/free-keyword-tools

WordTracker (Paid)  |  Keyword Research Tools

This tool has an internal keywords index. This is important because it is possible to come across a long tail of keywords that other tools will not show you. The search for this keyword feature is cool because it uncovers a long list of keyword variations of a particular keyword. You need to repeat this procedure until when you find the right keyword combinations you require.

Official Website: https://www.wordtracker.com/

WordTracker Scout (Free)  |  Keyword Research Tools

This tool is a cool extension of chrome that is free and finds content in a piece of content. All you need to do is to go to the article, press the “W” button and you will get keyword ideas from the page.

Official Website: https://www.wordtracker.com/scout

YTCockpit (Free)  |  Keyword Research Tools, Content Optimization

YTCockpit tool is the most advanced research YouTube tool on the market. This tool will give you info on the average length of videos, comments, likes, views, and subscribers for the videos that are ranking on the first page results.

Official Website: https://ytcockpit.com/

Rank Tracking Tools

Advanced web ranking (Paid)  |  Rank Tracking Tools

This is a hybrid keyword research and rank tracking tool. It has features like the Authority Labs and SEMRush tool and puts them together. It is a robust auditing tool.

Official Website: https://www.advancedwebranking.com/

Agency Analytics

Agency analytics (Paid)  |  Rank Tracking Tools, Technical SEO, Content Optimization

This tool is designed to fit the operations of digital marketing agencies. It helps you customers to understand the things that are happening with social media and SEO. It integrates with Twitter, YouTube, and Google Analytics.

Official Website: https://agencyanalytics.com/

AMZ Tracker

AMZ Tracker (Paid)  |  Rank Tracking Tools, Content Optimization

You need this tool if you are selling products on Amazon. It tracks you amazon rank and other international amazon sites. The on-page analyzer evaluates the product page for crucial SEO metrics like high-res images and reviews.

Official Website: https://www.amztracker.com/

Authority Labs

Authority Labs (Paid)  |  Rank Tracking Tools

This tool is easy to use and reliable when you are doing ranking. Its cheapest plan tracks two hundred keywords that are sufficient for any business. It also gives google plus results for those individuals that do local SEO.

Official Website: https://authoritylabs.com/

Pro Rank Tracker

Pro Rank Tracker (Freemium)  |  Rank Tracking Tools

This tool has a great interface and has a high quality in it. This tool will help you group the keywords you are searching regardless if they are hundreds or thousands.

Official Website: https://proranktracker.com/

Rival IQ

Rival IQ (Paid)  |  Rank Tracking Tools, Content Optimization

This tool puts your SEO and social media presence against your competitors. This tool will tell you if your competitors are getting many mentions than you and if they are ranking with a new keyword.

Official Website: https://www.rivaliq.com/

Search latte (Free)  |  Rank Tracking Tools

If you would like to see results for google.de, google.co.uk, and all other international googles, you need to look at this tool for the desired results. You need to enter the keyword, select the country search results you desire, without requiring VPNs or proxies.

Official Website: https://searchlatte.com/

SEO rank monitor (Paid)  |  Rank Tracking Tools

This tool monitors the keywords against your competition. It also checks for YouTube ranks.

Official Website: https://www.seorankmonitor.com/

SERanking (Paid)  |  Rank Tracking Tools

This tool has a lot of quality and in a bundle of bonus features like site auditing and keyword suggestions.

Official Website: https://seranking.com/

SERPWoo (Freemium)  |  Rank Tracking Tools

This rank tracking tool covers a lot of depth. It will not only show you where the page is ranking but also show how the ranking is changing with time.

Official Website: https://www.serpwoo.com/

Sistrix (Paid)  |  Rank Tracking Tools, Keyword Research, Backlink Analysis

This tool is of the enterprise level and shows the ranking of the site, backlinks, social signals, anchor text distribution, and much more. It is easy for use and application in the modern-day businesses.

Official Website: https://www.sistrix.com/

WebCeo (Paid)  |  Rank Tracking Tools, Technical SEO, Keyword Research

This platform gives you access to quality tools that will boost your SEO regarding mobile optimization and technical SEO rank tracking.

Official Website: https://www.webceo.com/

Wincher (Freemium)  |  Rank Tracking Tools

This tool is perfect for your use if you are operating on a tight budget. The free version of this tool is perfect because it gives you weekly updates and seven tracked keywords. Upgrading to a paid version ensures that you join big boys in the SEO space.

Official Website: https://www.wincher.com/

WordTail (Paid)  |  Rank Tracking Tools

This tool has features found in a dedicated ranking software. These features include an in-depth reports, competitor analysis, and keywords grouping.

Official Website: https://wordtail.com/

Content Optimization Tools

Bloomberry

Bloomberry (Free)  |  Content Optimization Tools, Keyword Research

This tool makes the process of SEO copywriting and finding the keywords your online customers are using a breeze. This tool is simple but powerful for scraping large sites like Reddit and Amazon.

Official Website: https://bloomberry.com/

BuzzSumo

BuzzSumo (Freemium)  |  Content Optimization Tools, Keyword Research

This tool grew from being new on the block to being the most required tool. This tool makes finding the right content in the market a breeze.

Official Website: https://buzzsumo.com/

Can I Rank

Can I rank (Freemium)  |  Content Optimization Tools, Keyword Research

This tool is perfect for answering all the questions you have when researching keywords. It gives you a breakdown of how your page compares with the first-page competitors.

Official Website: https://www.canirank.com/

Impactana

Impactana (Paid)  |  Content Optimization Tools, Link Building

Using this tool is similar to using a souped version of BuzzSumo. It is still under development and may have several bugs. This become a winner in the market when done. It shows hot content that has been performed for a long period.

Official Website: https://www.impactana.com/

Keys4Up

Keys4Up (Free)  |  Content Optimization Tools

This tool is perfect for adding LSI keywords to your content. This tool understands the meaning of these words through variations it provides.

Official Website: https://www.keys4up.com/

LSI graph (Free)  |  Content Optimization Tools

This tool is a handy keyword generator. You need to enter one keyword and you will have a list of words that you can put all over your content.

Official Website: https://lsigraph.com/

nTopic (Freemium)  |  Content Optimization Tools

This tool is perfect for content relevance. It scans the content on your site and provides you with suggestions of how to make the content friendly to the search engine. It has an SEO plugin that analyses and updates your content to boost your on-page SEO.

Official Website: https://www.ntopic.org/

QuickSprout Website Analyzer (Free)  |  Content Optimization Tools, Technical SEO

When you are doing website analysis, this tool remains to be crucial. You need to connect it with google analytics and it will analyze your site’s visibility, web loading speed, social shares, and much more. It provides downloadable reports and actionable recommendations.

Official Website: https://www.quicksprout.com/

Other

Schema app (Paid)  |  Content Optimization Tools, Technical SEO

It is confusing to add this markup application to your site. However, this tool ensures that the schema of your site is set up well from the start.

Official Website: https://www.schemaapp.com/

Scribe by copyblogger (Paid)  |  Content Optimization Tools, Keyword Research

This tool bridges the gap between new school content marketing and old school on-page SEO. It scores your content on the basis of people and googles friendliness. You can also do your research from the wordpress editor.

Official Website: https://scribecontent.com/

SEO Mofo (Free)  |  Content Optimization Tools

This tool gives you a preview of the way your page will look like in the search results of google.

Official Website: https://www.seomofo.com/snippet-optimizer.html

SEO plugin by squirrly ( Freemium)  |  Content Optimization Tools

This tool will help you eliminate the thought of wondering if your post is friendly enough to SEO. This plugin is from WordPress and analyses your SEO content automatically for human readability purposes.

Official Website: https://howto.squirrly.co/wordpress-seo-plugin-by-squirrly/

YoRocket (Paid)  |  Content Optimization Tools

This tool optimizes your description tags and title to boost your organic CTR. It is perfect for internal use when you have a marketing agency. It gives you room to test two distinct titles to find out the one that will give you a lot of traffic.

Official Website: https://yorocket.com/

Backlink Analysis Tools

Ahref

Ahrefs (Paid)  | Banklink Analysis Tools, Link Building, Keyword Research

This is the best tool in the market. It has a massive index of links that updates daily. It has a superuser index and interface. You need to use this tool daily to become successful in SEO.

Official Website: https://ahrefs.com/

CognitiveSeo

cognitiveSEO (Paid)  | Banklink Analysis Tools, Rank Tracking

This tool puts its focus on analyzing links. It an unnatural link detection feature which identifies risky backlinks which may have come as a result of a penalty.

Official Website: https://cognitiveseo.com/

WebMeUp Backlink Tool

WebMeUp Backlink tool (Freemium)  | Banklink Analysis Tools

This is a quality link analysis tool with a huge index of backlinks. It is a good tool but it is not easy to separate good links from bad ones.

Official Website: https://webmeup.com/

URL Profiler

URL profiler (Paid)  | Banklink Analysis Tools, Technical SEO

This tool is perfect for checking for info on a huge of URLs.

Official Website: https://urlprofiler.com/

ShareMetric

ShareMetric  (Paid)  | Banklink Analysis Tools, Keyword Research

This tool gives you a screenshot of google keywords ranking, page links, and social shares. This tool is vital for showing the rank of your page within seconds.

OfficialWebsite: https://chrome.google.com/webstore/detail/sharemetric/lhnijlahkclijpefbcimahdcgcjbmnnp?hl=en

SEOQuake

SEOQuake (Free)  | Banklink Analysis Tools

This tool provides a toolbar for firefox and chrome browsers that you can use to get crucial SEO metrics like traffic estimates, number of backlinks, and the domain age. This tool can also display similar results of Google search results. Thus, it will help you determine the competitiveness of your keywords.

Official Website: https://www.seoquake.com/

SEOGadget For Excel

SEOGadget for Excel (Free)  | Banklink Analysis Tools

If you would like to pull data from Majestic and Moz into the excel spreadsheet, this tool is perfect for completing the job.

Official Website: https://builtvisible.com/seogadget-for-excel/

Open Link Profiler

Open Link Profiler (Freemium)  | Banklink Analysis Tools

This is a robust reverse engineering and link analysis tool. It is not as massive as the Ahrefs but its paid version comes with cool features like site audits and on-page analysis.

Official Website: https://openlinkprofiler.org/

Conclusion

SEO tools play a critical role in developing the SEO strategy of your business. You cannot succeed in your SEO campaigns unless you use the right tools. Thus, some of the tools come free of charge while others are charged. Some of the tools that come at no charge produce excellent results. The tools can be grouped into various categories including link building tools, keyword research tools, content optimization tools, and backlink analysis tools among others. Some of these tools are industry-specific while others are very general. Therefore, the most important thing is to understand the tools that meets your business needs with a lot of precision and go for it. There is no need to buy an SEO tool when you can find those that work well at no cost.