What is a Text Mail Subscriber? How Are They Scamming

Text mail subscribers are often people who agree to different marketers’ campaigns. These campaigns try to inform different contacts about their services and ask them to make a purchase. However, that is not always the case. Yes, “OFTEN.” There is a high chance that these text mail senders can sometimes be scammers. Let’s know about text mail subscriber scams.

The users of the text emails don’t use conventional mobile numbers or landline services. But they rely on web services that assign them numbers to disseminate text emails. Also, text mail subscribers only can receive text-based mail. 

As I said before, this is a method used for marketing. But they are also used for a scam. So, how do text mail subscribers get scammed? Here is a complete overview of the same.

What is a Text Mail Subscriber?

Text mail subscribers are usually users who have subscribed to get only text-based emails. Text-based emails only contain different characters. They don’t accept any graphics, video, or HTML code in emails. The senders of text emails are people or organizations using the internet to place calls without using landlines.

Although this type of mail subscriber is usually known for being scammed, they can often be legitimate businesses subscribed to this service. Businesses often use text emails for marketing. They use text mail subscriptions to promote their products or their services.

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How Do Text Mail Services Work?

Now the question is, how do the text mail services work? Text mail service users can make calls without being bothered to get a call back from the prospects.

Instead of using a landline or mobile number, the text mail services use your internet IP address to make outgoing calls. The apps don’t allow the call receivers to call the subscribers back.

For example, Google voice messages are the best form of text mail subscriber available. Agencies can call customers and prospects without having to worry about a callback.

When the customers call the mail subscribers, they either get no reply or get a pre-recorded voicemail saying the text mail subscriber is unavailable.

How Does The Text Mail Subscribers Scam Work? 

These text mail service users often scam you by calling to inform you that you have won a lottery or something. These are fake calls that you should always be safe from. They use the mail services so that they can stay safe. How? Because these numbers cannot be tracked back.

Scammers use text mail subscription services so that you cannot track them back after they are done with their unlawful activities. The calls from the text mail subscription service users are hard to track back. So, they take advantage of this service to stay hidden.

How To Track A Text Mail Subscriber?

The reason why scammers use text mail subscribers is that that is not easy to track. However, that does not mean that you cannot track them. You can use Google search and see if the number is listed as a scam number.

There are different waist sizes to track the number. However, sending them a text or giving them a call would be hard. Here are some methods you can try to track these numbers:–

1. Run A Web Search

There is no sleek way to track the number at your disposal. However, you can run a web search and use Google to find out if the number is listed as a scam somewhere. Sometimes a business owner may use this number to promote their product.

If so, you can search the number on the internet and find out if it is listed on any of their social media or on any other website. Doing so will help you check out the person owning the number. Alternatively, you can use a web-based reverse lookup tool, like Information.com, to find all the details about the phone number.

2. Text Back The Number

If the number belongs to a scammer, they are likely not to reveal their identity. However, you can try to use the method I have addressed here. You can text back the number that supposedly seems like a scam to you and ask for their identity. If they don’t give away their identity, you can confirm it as a scam.

3. Use Caller ID Apps Like Truecaller

Apps like Truecaller allow you to identify the user of the number. If any known person of the owner of the phone number has their identity, they might have saved it on Truecaller. When you use the app, their name will appear on your phone as you call them.

4. Use Whatsapp

If the number has a WhatsApp account, then you can see their name and photo on WhatsApp. You need to save the contact on your phone and see if the number has a WhatsApp account on that number.

5. Reverse Image Search

You can also use the Google reverse image search and use the screenshot of the text message the scammer has sent to you. It might help you track back the person on the internet. It is another possible way to track back and text mail subscribers.

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6. Employ an SMS Marketing Platform or an SMS Service 

The first option through which the count of text mail subscribers is followed is by an SMS marketing platform or service which tracks their business. Some of the widely recognized platforms include Twilio, SimpleTexting, EZ Texting, and ClickSend, among others.  

All these provide the owners with monitoring and analytics tools regarding their text message performance. 

Subscriber Data: Most of these services keep vital subscriber data such as phone number, opt-in status, and subscription preferences. 

Trackable Links: Many SMS platforms also support trackable links, such as UTM links, which would allow you to know how your recipients interact with your message, such as clicking a link to go to your site or landing page. 

7. Enable Tracking with Unique Keywords or Shortcodes 

Subscriber behavior is enhanced by using specific keywords or shortcodes. It is a short code number or keyword through which an SMS can be sent by the subscriber to opt into receiving updates.  

If a keyword has already been assigned to a different campaign or offer, the number of engagements generated can also be monitored.  

Campaign-Specific Keywords: If you are running multiple campaigns, you would want to use a different keyword for each (such as “SUMMERSALE” or “NEWSLETTER”).  

This will enable you to monitor which keyword is attached to each subscriber and hence have the ability to track the success rates for various campaigns. 

Shortcodes: By using a unique shortcode for each of your marketing efforts, you’ll be able to monitor the number of subscribers coming through that specific campaign effort. 

8. Opt-in and Opt-out Statistics 

This will track opt-in and opt-out rates, which will tell you how effective your SMS campaign is.  

High opt-out rates would tell you that your messages are not going through to subscribers, whereas a high opt-in rate would suggest that your message is appealing.  

Opt-In Tracking: Any keyword and/or shortcode on any SMS platform will automatically track who’s signing up for your list. Expect to see these metrics across your dashboard.  

Opt-Out Monitoring: Be on the lookout for the quantity of subscribers opting out. This may be a symptom that you need to alter your message frequency, content, or targeting. 

9. SMS Analytics Monitoring of Engagement

SMS marketing platforms give you powerful analytics that enable you to track the engagement level of your subscribers with your messages. Here’s how you can track engagement: 

Message Delivery Rate: Find out how many messages were delivered successfully as compared to those that failed. A low delivery rate may suggest a problem with your carrier or incorrect numbers. 

Click-through rate: In case you link your text messages, the click counts will help you know how many of your subscribers are actually clicking. Use tools like Bitly or Google Analytics UTM parameters to generate a trackable link that you can monitor for its clicks. 

Response Rate Some short-message-based services like subscribers sending SMS for replying back like replies through polling/surveys or asking information related to the customers themselves. Keep track of responses people do so over messages. 

10. Auto-action for subscribers

With the help of automation tools available in SMS platforms, certain subscriber actions may be followed up and even replied to automatically. The examples are: 

Welcome messages: Immediately after subscribing, a new subscriber automatically receives a welcome message which tracks opening and clicking actions on the message. 

Follow-up sequences. For the multi-follow up, use automatic messages that are part of a campaign, track which ones your subscribers follow through on, and accordingly adjust your strategy. 

Triggers for action taken by the subscriber. Once the subscriber clicks on the link or interacts with some special offer, track him and follow up at appropriate times. 

Frequently Asked Questions! (FAQs):

Here are some important questions and answers about the mail text subscribers. You will find them helpful.

Final Words 

In most cases, the text mail subscribers subscribe to the marketing campaigns of different companies. It is a good tool for marketing and promoting different products. However, it does not mean that scammers will not take advantage of this tool.

Only by being mindful of the fake calls and scam calls can you keep yourself safe. Never share your credentials, bank account information, or ATM card PIN with someone asking you on the phone. I think this article was helpful. For further queries, you can ask questions in the comment.

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