When Should You Use Responsive Display Ads?

Question: When Should You Use Responsive Display Ads?

• When your ads are only running in banner-eligible slots.❌
• When your primary goal is performance.✔️
• When your primary goal is to control the feel and look of your ads.❌
• When your primary goal is meeting branding requirements.❌

Answer: When your primary goal is performance.

As business owners and marketers, it is a tough decision to make when to invest in certain creative marketing aspects. You can easily go over your budget for marketing.

When it comes to digital marketing and google display ads, it is even easier to go overboard with your budget. So it is very critical to know when should you use responsive display ads.

But before you know when to use responsive display ads, you should know what responsive ads are. Responsive display ads is capable to upload all kinds of assets for the marketeer. Like videos, images, logos, headlines, and even descriptions. 

Google arranges all these assets automatically for campaigns on your websites, youtube apps, and also on Gmail.

What Are Responsive Display Ads?

Responsive ads are created by Google display ads automatically, based on the information provided by you. You can provide the ad descriptions, headlines, and even the images for the campaign. 

Through the information that you have given, Google combines a lot of variations of the ad through machine learning tools. Then selects the one that performs the best. 

What Are The Benefits Of Responsive Display Ads?

Among all the benefits that Responsive Display Ads have, the main one of them is the fact that it reaches a larger amount of audience. A few of the other benefits of responsive display ads are as such.

• The use of videos for the ads- When you are using videos for your google display ads in places of images. 
• It saves a lot of time- With Google ads, you don’t have to create the actual ad. You just have to put in the information for the ad. And Google will combine the best version of the ad automatically. 

What Is The Difference Between Traditional Vs Responsive Ads?

It has been noticed that Google is gradually replacing all the traditional ads with responsive ads for the google ad network. Other than ad performance optimization, this is what allows Google, filling the Display Network as much as possible. 

The key difference between traditional ads and responsive display ads is that RDA’s are not time-consuming and manual, as traditional ones.

When Should You Use Responsive Display Ads?

If you are thinking of using responsive display ads, then you should know when to use these responsive ads. You should know that using responsive display ads depends upon your digital marketing goals. 

If your digital objective is to increase the number of your audience, then you can adjust your ad accordingly. Well on the other hand, when your digital marketing objective is to create a more target audience base, RDA is not worthwhile. 

If your objectives align with the objectives of responsible display ads, then you can use it at any step in the marketing funnel. RDA can be used to reach a more targeted audience base which is prospective in the effort.

Even you can use these responsive ads can be used to campaign to the previous visitors to draw them to their website. 

If you ask me that, when should you use responsive display ads certification? Then you should use it when you during your branding requirement. You can even upload it on your ad. 

What Contents Do You Need For RDA Campaigns?

Images are very important when you are preparing a responsive display ad. The images should be self-explanatory and simple to look at. Either your campaign can include your company logo. 

With the importance of images, you also need to add more than one headline. Responsive ads let you add up to 5 headlines and along with that 5 descriptions.

• The short headline for 25 characters.
• The long headlines for 90 characters.
• The description for 90 characters.
• The brand name for 25 characters.

Frequently Asked Questions!

Wrapping Up!

Responsive display ads are a huge asset for digital marketing and marketing campaigns. With the use of these responsive ads, you can optimize these ads. 

These display ads help you a lot with increasing your audience reach. You can use videos for responsive ads to make your digital ads more creative and attractive. 

If you are using responsive display ads, it saves a lot of time for you. Google ads take care of your campaign on its own.

This saves a lot of your time and energy in creating these ad campaigns. So now you know when should you use responsive display ads are also important.

Read Also:

• How To Plan The Perfect Lead Generation Campaign On Google Ads?
• When Linking A Google Ads Account To Google Analytics, What is Not Possible?
• Google Adsense Comes Up With Search Style Ad Extensions Updates: What’s New!